Editor’s Take: Food as a weapon

It’s hard to imagine how the heartbreaking loss of lives in a jetliner crash could translate into a bacon boycott, but welcome to the wild and wacky world of food politics. The reaction when Michael McCain, the CEO of Maple Leaf Foods, took to Twitter to say what a lot of Canadians were feeling after

Together, Will and Jen grow loads of harvested beets from his and wife Jen’s organic vegetable CSA garden.

Online food fight grows into ag advocacy for local producer

Faces of Ag: Will Bergmann uses social media, his restaurant and relationship building to tell the story of agriculture to those who most need to hear

It started with fighting people on Facebook. Will Bergmann was figuring out where life would go. He’d gone to school for education, but he wanted to return to the land his family had farmed for generations. In the miasma of fights over GMOs and the evils of Monsanto, Will saw the potential in the platform



Mental health issues impact every segment of our society, including those in Canada’s agriculture and food sectors.

Mental health in agriculture partnership expands

Do More Agriculture and Farm Credit Canada are building on their mental health awareness and training efforts

The Do More Agriculture (DMA) Foundation and Farm Credit Canada (FCC) are extending and expanding their partnership to bring mental health awareness and training to rural Canada. The two-day training program, developed by the Mental Health Commission of Canada, is aimed at developing community leaders, said DMA Executive director Adelle Stewart. The leaders are trained


male farmer standing proud and satisfied

Comment: Is food dividing Canada?

Social media and other communications seem to be driving the wedge deeper, not healing the rift

For many years, farmers have tried to convey their message, their lifestyles really, to an undereducated populace when it comes to agriculture and rural Canada. They have taken to social media with touching stories and countless messages, telling Canadians what things are like out on the farm. Some called it “agvocacy.” But Canada’s new food

Will and Jen Bergmann are Manitoba’s 2019 Outstanding Young Farmers.

Will and Jen Bergmann named 2019 Manitoba OYF winners

The pair has embraced local food and 
social media to promote farming

A Glenlea couple is Manitoba’s 2019 Outstanding Young Farmers. Will and Jen Bergmann of Bergmann Bros. were named the winners of the provincial award earlier this month at an event at the Elkhorn Resort. Will Bergmann grew up on the family operation, south of Winnipeg, and he and Jen returned to the farm about seven


Thousand Hills Ranch owner Dean Hildebrand looks over the meat products he’s brought to the Pembina Valley Local Food Market as the venue gets rolling on market day inside the Morden Public Library.

The farmers’ market goes high tech

A small group of local food producers are taking their marketing efforts online

Squinting through blowing snow isn’t how most vendors travel to farmers’ markets across Manitoba — but that’s the sort of trip owners of Thousand Hills Ranch take once in a while. Tiina and Dean Hildebrand, who raise grass-fed beef and lamb near Morden, keep a segment of the Morden summer farmers’ market going through the

Side view of a farmer using smart phone in field

Menzies urges farmers to prioritize their mental health

Former farm leader and cabinet minister Ted Menzies says their unique work environment adds to stress on farmers

A well-known and respected farm voice has lent his voice to the growing chorus calling for farmers to mind their mental health. Former farm leader and federal cabinet minister Ted Menzies had a blunt and personal message about farmers for the Commons agriculture committee, which is studying mental health issues in agriculture. “We’re very reluctant


The Stepplers’ bull sales have been boosted by live streaming on social media.

Selling the farm life, byte by byte

Producers are turning to the internet to market their farms and their practices

It’s not hard to keep track of what’s happening on Steppler Farms, west of Miami. A quick scroll through their blogs, YouTube, Facebook and Twitter feeds shows pictures taken in the field, videos of feeding cattle, links to articles and posts on everything from beehive management to family birthdays. On screen, Ian Steppler appears in

McDonald’s Canada’s senior marketing manager Jean-Guillaume Bertola spoke to the CAMA meeting April 26 about the company’s efforts engaging with customers.  PHOTO: LORRAINE STEVENSON

‘We are all responsible for earning public trust,’ food and ag industry leaders say

Canadian Agri-Marketing Association hosted a two-day Winnipeg session focused on best practices and skills for nurturing public trust

Earning public trust is about doing the right thing, and being able to show and tell others why and how you do it. But in the noise of social media-spread myth and misinformation, being heard, believed and trusted has never been more complicated or challenging. The food industry is now in a veritable “pressure cooker”