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A ‘Farm Babe’ fights for GMOs and Big Ag, pushing back on MAHA influencers
News, Reuters

A ‘Farm Babe’ fights for GMOs and Big Ag, pushing back on MAHA influencers

Survey shows people increasingly trust peers and influencers over experts

By
The Farm Babe Michelle Miller seeks to debunk what she sees as misconceptions about modern agriculture perpetuated by another universe of influencers, many of whom are now closely aligned with Health and Human Services Secretary Robert F. Kennedy, Jr., and his Make America Healthy Again, or MAHA, campaign.
Olly Harrison takes a selfie with fans at Agritechnica 2023 in Germany where he was awarded Agri-Influencer of the Year.
News

Pros and pitfalls of being a digital poster child for farming

Agriculturally-leaning social media influencers use their online presence to bring farm stories directly to consumer, but it also puts them and their farms in a sometimes uncomfortable spotlight

By
Agriculturally-leaning social media influencers use their online presence to bring farm stories directly to consumer, but it also puts them and their farms in a sometimes uncomfortable spotlight
Amy Smith (left) uses her Instagram handle, _that.farming.mama_, to highlight women’s experience in farming. Ontario farmer Andy Pasztor (right) speaks as part of a panel on social media use at Manitoba Ag Days 2024.
News

Upping your social media game

Tips to put your farm in the right light online

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Farmers who want to take to social media should remember to just be themselves. That was one of the main takeaways from a social media panel discussion at Manitoba Ag Days in Brandon on January 17. The discussion, moderated by Filmore Saskatchewan grain farmer Sarah Leguee, featured three Canadian farmers with some pretty serious social
Comment, Opinion, Other

Comment: Extremes make bad food policies

When ideologues at either end of the spectrum stifle debate, we’re all worse off

By
Not a day goes by without seeing a group, or even a government, changing rules for farmers. In the name of the planet, animal welfare or our own health, rules are changing despite our farmers’ knowledge and experience. It’s an interesting phenomenon and it’s happening all around the world. Farmers have long been regarded as
Editorial, Op/Ed

Editorial: Advancing the farm conversation on social media

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When social media really began gaining traction about a decade or so ago, the agricultural industry was slow to get on board. This caused some problems early on, particularly for livestock producers because animal activist groups such as PETA, Mercy for Animals and The Human Society of the United States (HSUS) were quick to realize
woman drinking milk
Editorial, Op/Ed

(Guest) Editor’s take: Marketing versus educating

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It’s annual meeting season, and some of the highlights for me are the updates on marketing efforts and consumer outreach. I’ve attended numerous annual meetings, and I’m amazed at the exciting and creative approaches. Highlighting the farmer or farmers who produce agricultural products has been the focus of many campaigns in the last decade. Educating
dairy cows feeding
Farmit Manitoba

The lessons of ‘Buttergate’

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A Canadian had a front-row seat for both Buttergate and New Zealand controversies Social media conversations about food can go from benign to trending in a matter of hours or days. That became painfully obvious to Canadian dairy farmers during the so-called “Buttergate” controversy earlier this year. The same thing happened five years ago to
“The only way to obtain frequent and reliable observations over this entire landscape is to use space-based systems that let us collect images over the entire landscape with no gaps.”
News

Space and agriculture meet on social media

Reddit ‘ask-me-anything’ event with Canadian officials attracts interest, bizarre queries

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The Canadian Space Agency (CSA) partnered with Agriculture and Agri-Food Canada (AAFC) to do an “Ask Me Anything” event on social media. On May 5, officials from both agencies took to the popular social media site Reddit to answer questions from the public about “how space helps agriculture.” Nearly 200 people directly engaged in the discussion. Some of
YouTuber and “Millennial Farmer” Zach Johnson speaks in Winnipeg at CropConnect 2020, Feb. 12.
News

City folk want to hear from farmers, says YouTuber

‘Millennial Farmer’ Zach Johnson’s videos of everyday farm life have garnered him an audience of 425,000

By
Millennial Farmer” Zach Johnson’s message for Manitoba farmers is simple: “People do want to hear from us.” “There’s such a disconnect now that it’s actually become popular to try and get yourself connected again,” Johnson told the Co-operator after his talk at CropConnect 2020. “Farmers have this massive opportunity right now to be able to
Op/Ed, Other

Editor’s Take: Food as a weapon

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It’s hard to imagine how the heartbreaking loss of lives in a jetliner crash could translate into a bacon boycott, but welcome to the wild and wacky world of food politics. The reaction when Michael McCain, the CEO of Maple Leaf Foods, took to Twitter to say what a lot of Canadians were feeling after

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