Misinformation and disinformation are enjoying a surge in the age of the internet. Experts say agriculture and farmers shouldn’t take that threat lightly.
Tag Archives social media
Digital age farmers need truth sense
Farmers today must be able to sort quality knowledge from misinformation and disinformation, experts warn
A ‘Farm Babe’ fights for GMOs and Big Ag, pushing back on MAHA influencers
Survey shows people increasingly trust peers and influencers over experts
The Farm Babe Michelle Miller seeks to debunk what she sees as misconceptions about modern agriculture perpetuated by another universe of influencers, many of whom are now closely aligned with Health and Human Services Secretary Robert F. Kennedy, Jr., and his Make America Healthy Again, or MAHA, campaign.
Pros and pitfalls of being a digital poster child for farming
Agriculturally-leaning social media influencers use their online presence to bring farm stories directly to consumer, but it also puts them and their farms in a sometimes uncomfortable spotlight
Agriculturally-leaning social media influencers use their online presence to bring farm stories directly to consumer, but it also puts them and their farms in a sometimes uncomfortable spotlight
Upping your social media game
Tips to put your farm in the right light online
Farmers who want to take to social media should remember to just be themselves. That was one of the main takeaways from a social media panel discussion at Manitoba Ag Days in Brandon on January 17. The discussion, moderated by Filmore Saskatchewan grain farmer Sarah Leguee, featured three Canadian farmers with some pretty serious social
Comment: Extremes make bad food policies
When ideologues at either end of the spectrum stifle debate, we’re all worse off
Not a day goes by without seeing a group, or even a government, changing rules for farmers. In the name of the planet, animal welfare or our own health, rules are changing despite our farmers’ knowledge and experience. It’s an interesting phenomenon and it’s happening all around the world. Farmers have long been regarded as
Editorial: Advancing the farm conversation on social media
When social media really began gaining traction about a decade or so ago, the agricultural industry was slow to get on board. This caused some problems early on, particularly for livestock producers because animal activist groups such as PETA, Mercy for Animals and The Human Society of the United States (HSUS) were quick to realize
(Guest) Editor’s take: Marketing versus educating
It’s annual meeting season, and some of the highlights for me are the updates on marketing efforts and consumer outreach. I’ve attended numerous annual meetings, and I’m amazed at the exciting and creative approaches. Highlighting the farmer or farmers who produce agricultural products has been the focus of many campaigns in the last decade. Educating
The lessons of ‘Buttergate’
A Canadian had a front-row seat for both Buttergate and New Zealand controversies Social media conversations about food can go from benign to trending in a matter of hours or days. That became painfully obvious to Canadian dairy farmers during the so-called “Buttergate” controversy earlier this year. The same thing happened five years ago to
Space and agriculture meet on social media
Reddit ‘ask-me-anything’ event with Canadian officials attracts interest, bizarre queries
The Canadian Space Agency (CSA) partnered with Agriculture and Agri-Food Canada (AAFC) to do an “Ask Me Anything” event on social media. On May 5, officials from both agencies took to the popular social media site Reddit to answer questions from the public about “how space helps agriculture.” Nearly 200 people directly engaged in the discussion. Some of
City folk want to hear from farmers, says YouTuber
‘Millennial Farmer’ Zach Johnson’s videos of everyday farm life have garnered him an audience of 425,000
Millennial Farmer” Zach Johnson’s message for Manitoba farmers is simple: “People do want to hear from us.” “There’s such a disconnect now that it’s actually become popular to try and get yourself connected again,” Johnson told the Co-operator after his talk at CropConnect 2020. “Farmers have this massive opportunity right now to be able to
Cyber-Savvy Farmer
