GFM Network News

McDonald’s Canada’s senior marketing manager Jean-Guillaume Bertola spoke to the CAMA meeting April 26 about the company’s efforts engaging with customers.  PHOTO: LORRAINE STEVENSON

‘We are all responsible for earning public trust,’ food and ag industry leaders say

Canadian Agri-Marketing Association hosted a two-day Winnipeg session focused on best practices and skills for nurturing public trust

Earning public trust is about doing the right thing, and being able to show and tell others why and how you do it. But in the noise of social media-spread myth and misinformation, being heard, believed and trusted has never been more complicated or challenging. The food industry is now in a veritable “pressure cooker”

Farmers encouraged to make Agriculture Day meme-able

Canada’s farmers are being urged to make closer connections with the country’s non-farming consumers, in both the real world and cyberspace, as Canada’s Agriculture Day nears. Spearheaded by the year-round industry-backed initiative Agriculture More Than Ever, Canada’s Agriculture Day is set this year for Tuesday (Feb. 13). “It’s a time to showcase all of the

Show the world Ag Days

Organizers hope to encourage social media engagement and raise the profile of the event

Ag Days draws farmers from far and wide. Yet, despite having all those people inside the show’s excellent facilities in Brandon this January, organizers see Manitoba Ag Days as a vast gateway to the world’s agricultural attention. Enter an engaged social media platform fuelled by show attendees, in particular the young farmers the show is

Al and Johanna McLauchlan operate a family-owned business north of The Pas producing birch syrup and other value-added forest-derived products.

Northern business owners share startup story

Al and Johanna McLauchlan built a successful company tapping birch trees — and consumer interest in natural foods

It all began with a half a cup. That’s how much syrup Alan and Johanna McLauchlan produced back in 2004 when they tried tapping a few birch trees for the first time. It would ultimately lead the couple, who lives about an hour’s drive north of The Pas, to found their own company and produce

Amanda Reimer is the founder of Etsy Sellers Manitoba. She is also the owner of Silver Moose Arts a home-based business in Landmark making vintage and silver jewelry.

Online community supports Manitoba’s burgeoning maker movement

Etsy Sellers of Manitoba is an Etsy team created to support and grow the burgeoning crafter movement in the province

Pre-Christmas sales are popping up all across rural Manitoba as hundreds of creative Manitobans emerge from their kitchens and studios and basement sewing rooms with armloads of homemade art and craft. Handcrafters, artists and designers of all types of artisanal goods depend on these events for the exposure it provides and the revenues it can

Social media shouldn’t be a battleground

Here are some tips for keeping online conversations constructive

Keeping a discussion on social media constructive can be a real challenge, especially when the other side goes negative, or even hostile. But nobody wins in an online shouting match. So how do we advocate and educate on controversial issues without getting drowned out by the noise? 1. Find your common ground. This may be

Comment: The loudest voices against tax reform are not neutral

Almost absent in the debate about proposed Canadian changes are any voices defending 
the idea of tax fairness

Federal Finance Minister Bill Morneau’s proposals for tightening tax breaks associated with private companies is generating several kinds of response on social media and in mainstream media. The most evident is an impressive deluge of evidence-free rhetoric claiming that the proposals are an attack on everything from the middle class to maternity leave for female

Ousman Sonko presents to Global 4-H Summit attendees. The summit ran July 11-14, 2017, 
in Ottawa.

4-H fuels Gambian youth quest for change

Gambia’s 4-H program may not have been directly involved in the recent shifting political sands, but 4-H members were in the fray, Global 4-H presenter says

A recently roused youth demographic, including 4-H members, has set its sights on social engagement in Gambia as the country takes its first steps away from the 22-year reign of former leader Yahya Jammeh. That’s according to Ousman Sonko, vice-principal of the Rural Development Institute’s Department of Community Development and a presenter at the Global

Glen Kirby.

Career journalist carves out new niche

Glen Kirby operates the Southwest Post, a digital-only news site serving southwestern Manitoba

Glen Kirby has been writing the news his whole life, but to say the guy has ink in his blood isn’t quite accurate anymore. Binary codes, maybe. The career journalist launched the Southwest Post last fall, a digital-only news site carrying daily news stories he writes and photos taken as he covers the region around

Be honest and open about your business and yourself. It will attract customers, said Mark Evans, keynote speaker at the Direct Farm Marketing conference in Morden.

Well-told stories attract customers, conference speaker says

Even small businesses with no budget to market can use this approach to build brand recognition

Small-scale direct-marketing businesses that don’t have budgets to do much marketing can build brand recognition by openly telling their business’s story, said the keynote speaker attending the Direct Farm Marketing conference here last week. “The best thing you can do is tell stories about yourselves,” Mark Evans, of Mark Evans Consulting, a Toronto-based company specialized