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New campaign urges Manitobans to buy local food

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Increasing awareness of food products produced and processed in Manitoba and making them easily identifiable to consumers on store shelves and on restaurant menus are objectives of new Buy Manitoba campaign

A new campaign launched in Manitoba this week will urge food shoppers to “taste, smile, repeat,” by discovering Manitoba-grown, -raised and -processed foods and buying them more often. Buy Manitoba is a multi-year awareness and promotion which was to be unveiled at a Canada Safeway in Winnipeg April 26. It will help consumers easily identify
News

Store brand foods challenge processors

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The growing presence of retailer branded products on grocery store shelves threatens the future of many processors, says Derek Nighbor, senior vice-president of public and regulatory affairs at Food and Consumer Products of Canada. “We have seen a shift from national brands to store brands on retail shelves right across the country,” Nighbor told the
Livestock, News

U.S. appeals WTO ruling on COOL

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The Obama administration has dashed hopes for a rational settlement in the dispute with Canada and Mexico over a WTO ruling criticizing Washington’s mandatory country-of-origin labelling rules. A spokeswoman for the U.S. Trade Representative’s Office announced March 23 that the U.S. would appeal the decision. It waited until almost the last minute to go the
News

Falling crop prices may be a harvest for retail

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Corn, wheat and cotton prices are expected to fall — and that could lead to gains in sectors far removed from the farm. Deere & Company predicted on its February earnings call that agricultural commodities will lose ground this year. The farm equipment maker estimates that corn prices will fall 17 per cent through the
News

Exporting To India Not Without Challenges

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India is emerging as an attractive market for Canadian agricultural exports, but there are a few hurdles to keep in mind, participants in a recent business forum were told. While the rest of the world is struggling to spring back from a recession, India’s projected growth for 2011-12 is 8.75 per cent to 9.25 per
Cereals, News

Meal In A Can Contains Hulless Oats

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Campbell’s Canada’s launch of a new canned meal product containing naked oats is pure vindication for the Interlake farmer who has invested years in promoting the variety as an important new crop. The Canadian food product company recently announced the launch of Nourish, a 425-g completely meal-in-a-can product which, in addition to two servings of
Beef cattle, Opinion

New Grading Technology Is In Place But Not In Use

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Digital cameras get CFIA approval for beef grading” was the announcement in mid-October 2010. So where are we today? Despite the fact that the three largest slaughter facilities in Canada have the technology installed, they have yet to request to use it to facilitate grade assessment. No doubt it is coming, but which packer will
Beef cattle, Forages, Livestock

What Eats Grass And Is Worth $2.25/Lb. On The Rail?

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Jim Lintott’s biggest problem selling grass-fed beef at the St. Norbert Farmers Market last summer was not having enough to sell to all the people clamouring to buy it. “We have more market than we actually have supply,” said Lintott, president of the Manitoba Grass-Fed Beef Association speaking on the sidelines of the recent Manitoba
News

Food Fight Changes Course

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Big changes are coming to the 2011 Great Manitoba Food Fight, including a new venue, earlier deadlines and more rigorous application procedures. The food fight – where competitors enter a food product they’ve developed – is being moved next spring to Assiniboine Community College’s campus Manitoba Institute of Culinary Arts faculty. Until now, the event

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