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Farmers will do better reaching consumers through emotional stories rather than just facts and figures. That’s the message veteran adman and host of CBC Radio’s, “Under the Influence,” Terry O’Reilly, gave at Ag Days in Brandon Jan. 18.
Local news

When influencing opinion, heart not head

Adman says farmers should use stories to make an emotional connection with consumers

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Ticked off city people don’t get agriculture? Instead of spewing facts, employ emotion, veteran adman and host of CBC Radio’s, “Under the Influence,” Terry O’Reilly, said here at Ag Days Jan. 18. “My industry (advertising) has proven time and time again that information doesn’t necessarily move people,” O’Reilly said. “You have to attach emotion to
VIDEO: Take the temperature of your grain in real-time
Cereals, Crops, Oilseeds

VIDEO: Take the temperature of your grain in real-time

Dimo’s/Labtronics Wi-Fi grain probe demonstrated at Manitoba Ag Days

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Once harvest is complete and your grain is in the bin, it’s essential that you keep a close eye on its temperature. But if you don’t have a temperature cable set up in your bin, it’s a bit of a gamble if you’re trying to avoid grade degradation or something disastrous such as a total
Get ready to sell new-crop canola soon, Thomas Mielke of Oil World, told farmers at Ag Days in Brandon Jan. 17.
Crops, Oilseeds

Consider selling new-crop canola soon — more than usual

Thomas Mielke of Oil World warns a jump in palm oil production will push world canola prices down later 
and canola prices could decline by early this spring in anticipation

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Canadian canola growers should consider selling new-crop canola soon and perhaps more than they would normally this early, says Thomas Mielke, executive director of Oil World, a German-based publication covering world vegetable oil and meal markets since 1958. “We all know these high prices (of around $500 a tonne on the Winnipeg futures market) cannot
canola field in bloom
Crops, Local news

Average Manitoba 2017 crop insurance coverage up, premiums down

AgriInsurance covers 90 per cent of annual crops seed in this province

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AgriInsurance coverage in Manitoba is expected to exceed $2.6 billion this year — the second-highest level on record — on 9.6 million acres of land, Agriculture Minister Ralph Eichler said Jan. 17 while speaking here at Ag Days. While coverage is increasing an average seven per cent, premium rates are down an average of four
Larry Weber
Local news, Markets

Weber says Trump the wild card

The maverick president will be a market mover, like it or not

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Commodity analyst Larry Weber says he’s changed his morning routine recently. In the years he’s been in the business of analyzing grain markets, the first thing he always checked every morning was the news wires, looking for world events that could make a difference in markets. “Now I’m checking Twitter to see what Donald Trump
VIDEO: What do you like about Ag Days?
Local news

VIDEO: What do you like about Ag Days?

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Shannon VanRaes, reporter with the Manitoba Co-operator, takes you on a quick tour of the event floor at the recent Manitoba Ag Days in Brandon and talks with several attendees about what they like most about the annual event, now in its 40th year.

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