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VIDEO: A message for Canadian agriculture

Meet misinformation with storytelling, says CBC Radio's Terry O'Reilly

Terry O’Reilly, veteran ad man and host of the popular CBC Radio show “Under the Influence” told an Ag Days audience in Brandon, Man., on Jan. 18 that telling an emotional story is a better way to influence opinion than repeating facts and figures. Manitoba Co-operator reporter Allan Dawson met with O’Reilly after his presentation and asked him what communications advice he has for farmers.

About the author


Allan Dawson is a reporter with the Manitoba Co-operator based near Miami, Man. Covering agriculture since 1980, Dawson has spent most of his career with the Co-operator except for several years with Farmers’ Independent Weekly and before that a Morden-Winkler area radio station.


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