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VIDEO: A message for Canadian agriculture

Meet misinformation with storytelling, says CBC Radio's Terry O'Reilly

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Published: February 24, 2017

Terry O’Reilly, veteran ad man and host of the popular CBC Radio show “Under the Influence” told an Ag Days audience in Brandon, Man., on Jan. 18 that telling an emotional story is a better way to influence opinion than repeating facts and figures. Manitoba Co-operator reporter Allan Dawson met with O’Reilly after his presentation and asked him what communications advice he has for farmers.

About the author

Allan Dawson

Allan Dawson

Contributor

Allan Dawson is a past reporter with the Manitoba Co-operator based near Miami, Man. He has been covering agricultural issues since 1980.

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