Fulton looks down the pipe as new MBP president

Tyler Fulton has taken over from Dianne Riding as president of the Manitoba Beef Producers

Between an off-farm job, a national committee and his own operation, Tyler Fulton of Birtle knows a thing or two about business risk management.

That’s probably a good thing, since BRM programming is expected to be near the top of the priority list for the board he’s now heading.

Fulton is now several weeks into his role as Manitoba Beef Producers president, taking the reins Feb. 11.

Also the director of risk management for [email protected] Marketing Services, Fulton is well versed in business risk management for both hogs and cattle. He was one of several voices — among several different commodities and stakeholders — during a national committee reviewing business risk management programs in the not-so-distant past.

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“Beyond that, I’d say that most of my interest and experience that will help support the beef industry is just on my own farm and knowing the range and magnitude of the risks that we face,” he said.

Outside of business risk management, Fulton expects MBP’s environmental file will take a chunk of the board’s time.

The CCA has earmarked climate change and the beef sector’s relationship with the environment as a major issue moving forward for the industry, Fulton noted.

“It’s really being thrust on us from the larger platform,” he said.

MBP will also keep its eye on trade issues, such as rumblings of a resurgence of country-of-origin labelling (COOL) in the U.S.

Last word

Dianne Riding is now stepping away from the MBP board after seven years at the table, in various roles.

“In that time, there’s a lot of things that we’ve done that I’m very, very proud of,” she said.

In particular, she noted, communication to various stakeholders has seen vast improvements.

“When I first came on the board, folks in my district were very concerned that we didn’t have a strong communication file, reaching out not only to our producers, but especially to our consumers,” she said.

While she is stepping away from the MBP board, she noted, she will still be involved in that type of communications bridge building through other roles outside the beef producers.

She will be, for example, maintaining her spot as a director for Ag in the Classroom, she said.

About the author

Reporter

Alexis Stockford

Alexis Stockford is a journalist and photographer with the Manitoba Co-operator. She previously reported with the Morden Times and was news editor of  campus newspaper, The Omega, at Thompson Rivers University in Kamloops, BC. She grew up on a mixed farm near Miami, Man.

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