In 2019, Cargill estimated 6.5 million pounds of eligible beef was losing certification at the feedlot level.

CCIA to track certified sustainable beef

The Canadian Roundtable for Sustainable Beef says greater data visibility will help it find the holes in its pipeline

A new partnership with the Canadian Cattle Identification Agency will help Canada’s certified sustainable beef system find out where cattle are dropping out of the supply chain, according to the Canadian Roundtable for Sustainable Beef. It will also allow producers to track certified animals through the value chain, said the CRSB. Why it matters: Under

(HiltonFoods.com video screengrab)

U.K. firm to process meats in Canada for Walmart

Plant would be Hilton Foods' first in North America

A British-based firm processing proteins for the retail and foodservice sectors plans to set up shop somewhere in Eastern Canada, after reaching a deal to supply meat products to Walmart’s Canadian grocery business. Hilton Food Group announced Thursday it plans to open a new manufacturing plant in that region to supply Walmart Supercentres in Canada


University of Manitoba research scientist Kim Ominski.

Giving beef a good rep

FACES OF AG | University of Manitoba research scientist honoured

A Manitoba research scientist has earned top accolades from the Beef Cattle Research Council for her work on sustainability and the cattle sector. Kim Ominski of the University of Manitoba received the 2023 Canadian Beef Industry Award for Outstanding Research and Innovation at the Canadian Beef Industry Conference in Calgary Aug. 16. Why it matters:

“The reality is, with the VBP program in particular, we just haven’t seen that return on investment at the farm gate for producers, in particular for the cow-calf producers here in Manitoba.” – Carson Callum.

Filling the sustainability payment gap

New credit aims to bolster CRSB certification participation for producers that are falling through the cracks

A new program has been launched to increase payments to producers under the Canadian Roundtable for Sustainable Beef (CRSB) framework. Andrea White, director of marketing and stakeholder relations for the CRSB, gave a sneak peak of the program at the Feb. 3 Manitoba Beef Producers annual meeting. The official rollout was Feb. 10. “Cargill and the CRSB have been working


Nearly one in five ranches now produces certified sustainable beef but the 10 million pounds sold with a CRSB claim is a fraction of Canadian beef production.

A tale of two numbers for sustainable beef

In less than four years, one in five producers has been certified sustainable but market penetration is still low

Glacier FarmMedia – When it comes to making Canada a leader in the certified sustainable beef movement, two numbers stand out – one very large and the other (in relative terms) very small. As of June 30, nearly one-fifth of the country’s beef cattle were raised on farms certified under the standards of the Canadian

photo: canada beef

FCC launches sustainable beef incentive

Producers with a loan from FCC and certification from the Canadian Roundtable for Sustainable Beef can apply for an extra payday

Farm Credit Canada (FCC) wants to pay its beef sector clients for joining up with the Canadian Roundtable for Sustainable Beef (CRSB). On May 24, the company announced its FCC Sustainability Incentive Program. The program promises a yearly payment to producers who are certified through the CRSB, up to maximum of $2,000. Producers can reapply for the payment


Walmart Canada is the first retailer in Canada to offer on-pack certified sustainable claims on a line of beef products.

Sustainable beef interest hits new peak

About 17 per cent more beef was sold with a CRSB sustainability claim last year

Canadians were more likely to consume certified sustainable beef last year than ever before. The Canadian Roundtable for Sustainable Beef (CRSB) says that 5.6 million pounds of beef were sold from July 1, 2020 to June 30, 2021 with a CRSB framework claim. The framework lays out sustainability standards for farms, feedlots, processors and others,

Sustainable beef body asks for farmer input

Chair Anne Wasko says the CRSB is seeking feedback from all producers

The Canadian Roundtable for Sustainable Beef (CRSB) is urging producers to weigh in on the next round of environmental metrics on the beef industry. The roundtable launched a producer survey in late September. Responses will be part of the roundtable’s benchmarking efforts and will provide updated numbers to estimates calculated by the CRSB following the