Shareholders Pressure Companies For Change

“I think all agriculture products are going to face this challenge, not just potatoes.” – YVES LECLERC It all began with a filing at the U. S. Securities and Exchange Commission. A group of unlikely McDonald’s Restaurant shareholders – including a college investment fund, an ethical investment adviser and a labour group registered a “shareholders’

Value Chain Benefits Organic Milk Producers

The farmers had the milk and the processor wanted new business. Between them, they forged a new business relationship for mutual benefit. In December 2008, the Manitoba Organic Milk Co-op (MOM), and Notre Dame Creamery launched Organic Meadow, a new line of Manitoba-produced and processed organic milk. The organic milk sold here had previously come


McDonald’s VP Hears Ranchers’ Beefs

The first rule of marketing is to know who the customer is and what they want. In the cattle business, that’s the buyers of burger meat, because up to 60 per cent of every steer that goes down the kill chute is eventually sold as hamburger. Out of last year’s beef crop, some 64 million

U. S. Entrepreneur Says There Is A Better Way To Raise Beef

If Todd Churchill is right, he’s come up with a grass-fed beef production model that could pull the rug out from under confinement grain-fed livestock-feeding systems. “In my opinion, confinement livestock is about to be thrown virtually off the bus,” Churchill told a Manitoba Cattle Enhancement Council strategic planning session Nov. 30. “In 10 years,


More Money In Sheep, Says ALP

“If you’re getting as good of productivity as you should, your lambs in the first year can pay back the cost of the ewes.” – MARGARET COOK Cattle producers are routinely told that the reason they face such dismal prices for their beef is Canadians can’t eat all the beef they produce. With anywhere from

Farmers As… Health-Care Professionals?

It’s become common for farmers to refer to themselves as food producers, environmental managers or businesspeople. Now a discussion paper recently commissioned by the Canadian Agri-Food Policy Institute (CAPI) aims to radically expand their job description. How about adding “health-care professional” to your resumé? Concluding that farmers’ fortunes and public health are intrinsically linked, the


Moving From Supply To Value-Driven Business Models

The following is excerpts from the report “Characterizing the Ideal Model of Value Chain Management and Barriers to its Implementation” recently released by the George Morris Centre at the University of Guelph. Many attempts have been made to describe what differentiates a supply chain from a value chain. What lies at the heart of the

On-Farm Food Safety Is Crucial, MPs Say

They quarrelled on many issues, but the MPs on the Commons food safety subcommittee agreed an effective food safety system has to begin on the farm. The committee reported to Parliament in mid-June with the Conservative MPs offering 22 recommendations and the opposition parties 14 proposals. The only idea that was immediately rejected by Agriculture


Canola Investment Soars

The canola race is heating up. Monsanto Canada broke ground on a $10-million research facility at the University of Manitoba Monday becoming the third company to announce a major expansion in canola research and development on the Canadian Prairies in as many weeks. Ryan Baldwin, Monsanto’s lead researcher for seed and traits, said canola has

Consumers Rise To Buy-Local Challenge

Barbecue season is upon us and more and more Canadians are visiting farmers’ markets or seeking out a Product of Canada label in order to support Canadian farmers. Several campaigns promoting locally grown or Canadianproduced food have sprung up. Recently, retailers like Loblaw Companies Limited, fast-food chains such as McDonald’s and major companies like Unilever