The potential for contracted acres to be linked to herbicide and fertilizer purchases as well as point of delivery was already there
When Manitoba Pool Elevators and the Alberta Wheat Pool amalgamated in 1998 to become Agricore, I joked at the local watering hole that we really needed to invent an elevator sign that was Velcro backed. Even then, it was apparent that there was a lot of work involved in rebranding trade names on very tall