public relations Archives - Manitoba Co-operator

If drought conditions continue to persist, it may be a good idea to look into market opportunities for foods with a low water footprint should consumer interests swing in that direction.

Water use: agriculture’s next public relations battleground?

With drought still in the headlines, will water become the next area where ag needs to defend its image?

By Jeff Melchior April 10, 2024

It’s been a long stretch of dry years for Canadian producers, and they’ve been using more irrigation water as a result. Statistics Canada reports that farmers in Canada used 23 per cent more water in 2022 compared to 2020. At the same time, Canadians name water is their most important environmental pillar, according to the

News

Don’t educate the public on agriculture– engage with them

Shared values and a light touch are keys to building trust

By Don Norman February 14, 2023

Farmers do great work, but with food affordability remaining a concern, they need to build public trust more than ever. That was the message a panel of three industry insiders shared at the Keystone Agricultural Producers AGM last month. “When we think about public trust, I think the first thing is understanding how we define

The Stepplers’ bull sales have been boosted by live streaming on social media.

Local news, News, Other

Selling the farm life, byte by byte

Producers are turning to the internet to market their farms and their practices

By Alexis Stockford May 28, 2018

It’s not hard to keep track of what’s happening on Steppler Farms, west of Miami. A quick scroll through their blogs, YouTube, Facebook and Twitter feeds shows pictures taken in the field, videos of feeding cattle, links to articles and posts on everything from beehive management to family birthdays. On screen, Ian Steppler appears in

News

McDonald’s rolls out campaign thanking farmers

Eighty-five per cent of the food it serves three million Canadian customers per day comes from Canadian farmers

By Laura Rance-Unger September 15, 2015

McDonald’s Restaurants of Canada wants Canadian farmers to know they couldn’t do it without them. The company rolled out a month-long advertising campaign this week with commercials featuring empty containers for its most popular menu items with the slogan “not without Canadian farmers.” Television and online commercials link consumers to its Our Food Your Questions

News, Opinion

Time to think about PR

By John Morriss July 30, 2012

Perhaps one shouldn’t tempt fate by talking about a crop that isn’t in the bin yet. It won’t be a bumper for everyone, and let’s not forget those still struggling with the aftermath of last year’s flood, or those on the wrong side of the feed grain price equation. That said, there are some eye-popping

Hogs, Livestock, News, Opinion

Public relations not the solution for hog producers

April 30, 2012

Re: “Pork producers explore ways to improve their public image” (April 1). Apparently producers want to improve their public image, which has resulted in advertising showing a farmer cuddling a piglet, or a family involved in the same activities as the rest of us, to engender that warm, fuzzy feeling towards producers. There is also

Hogs, Livestock, Livestock Markets, News

Cull breeding sow grant subject of court filing

By Daniel Winters March 14, 2012

The Canadian Pork Council is seeking almost $1 million after a hog operation that received Cull Breeding Sow Program (CBSP) funding was put back into operation by new owners. A statement of claim, filed Feb. 7 in a Brandon court, names Westoba Credit Union, Crocus Country Pork, and BDO Dunwoody Ltd. All parties were given

Cereals, News

Ritz Repeatedly Calls Oberg A Thief — Then Recants

By Allan Dawson November 17, 2011

Under threat of legal action, federal Agriculture Minister Gerry Ritz hastily retracted widely circulated comments he made last week accusing CWB chair Allen Oberg of stealing farmers money. This word was only used figuratively and I retract it, Ritz said in a statement emailed to reporters Nov. 12. It remains our government s belief that

Livestock, Opinion, Other livestock

Is Agriculture Image Being Blindsided By Social Media?

By Will Verboven September 8, 2011

Aspeaker at a recent national cattle industry event showed a video which both bemused and shocked the audience. The speaker and her research company, on behalf of an industry group, was investigating public response to the image of beef. Part of the research involved a focus group to ascertain their opinions on the topic. The

Opinion

Corporate Universities Toe The Line

By Alan Guebert October 14, 2010

ASeptember piece inThe Economist,makes the bold statement that “America’s universities lost their way badly in the era of easy money. If they do not find it again, they may go the way of GM,” the global automotive giant that became a global lemon in less than two generations. The Economistlists some incriminating facts: While “median

U.S. grains: Soybeans, corn fall on harvest pressure

U.S. livestock: Hog futures slide in technical correction

National Day for Truth and Reconciliation: Acknowledging the past, seeking a better future

Daily Network News

U.S. grains: Soybeans, corn fall on harvest pressure

U.S. livestock: Hog futures slide in technical correction

National Day for Truth and Reconciliation: Acknowledging the past, seeking a better future

Tag Archives public relations

Water use: agriculture’s next public relations battleground?

Don’t educate the public on agriculture– engage with them

McDonald’s rolls out campaign thanking farmers

Time to think about PR

Public relations not the solution for hog producers

Cull breeding sow grant subject of court filing

Ritz Repeatedly Calls Oberg A Thief — Then Recants

Corporate Universities Toe The Line

AgCanadaTV

AGCanadaTV: In case you missed it; your national ag news recap for Sept. 5, 2025

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