cattle in a snowy pasture

A new strategy for developing Canada’s beef sector

This strategy is about how we can work together to best position our industry to compete for a larger share 
of the world market and to become the high-quality beef product of choice in the world

The following is an excerpt from the executive summary from the recently released document “Investing in a strong future for Canada’s beef industry,” which maps out an aggressive strategy for industry development both short and long term. The full document can be found at: www.beefstrategy.com. The Canadian beef industry is at a pivotal point in time.

cattle in a feedlot

Editorial: On the right track

Beef industry leaders have outlined some gutsy goals for their sector to meet with their recently released National Beef Strategy. Boosting production efficiency by 15 per cent, increasing carcass cut-out value by 15 per cent and reducing cost disadvantage relative to global competitors by seven per cent by 2020 won’t be easy. But much of


From left to right: Larry Thomas, Hubert Lau and Ted Power.

BIXS transfers ownership to new privately held company

ViewTrak with CCA, are the initial shareholders in new BIXS program

A new partnership announced this week could raise the profile and popularity of the Canadian cattle ID and information exchange system. Beef InfoXchange System (BIXS), founded by the Canadian Cattlemen’s Association (CCA) declared Dec. 8 it is transferring ownership to a new privately held company, of which the initial shareholders are the CCA and ViewTrak, an

cow eating hay

Editorial: Foraging for a national voice

Just four years since its inception, the Canadian Forage and Grassland Association is struggling after losing the support of the sector that arguably benefits the most from its activities. Eighty per cent of Canada’s beef production depends on forages as the main feed source. Of the $5.1 billion of economic activity forages contribute to the


de-feathered chickens on a food-processing line

Chicken industry reaches long-delayed allocation agreement

The provinces had to either find consensus or risk losing supply management

Canada’s broiler chicken industry has reached a new quota allocation agreement, avoiding a potential showdown with a federal regulator that could have thrown the system into chaos. The Farm Products Council of Canada had threatened not to approve Chicken Farmers of Canada’s allocation requests unless it came up with an agreement reflecting provinces’ comparative advantages

man at auction with microphone in his hand

Livestock levy increase well received

Flooding is a major issue for Manitoba beef producers, but it’s only one of the many issues facing them today

It’s been nearly five months since the Manitoba Beef Producers levy went up to $3 a head, and producers have been gathering at district meetings to hear where that money has been going. Speaking to District 4 producers at the Grunthal Auction Mart, MBP’s general manager Melinda German explained that the increased levy — which


The site for a proposed federally inspected beef slaughter facility in St. Boniface was recently sold for half the Manitoba Cattle Enhancement Council’s asking price.  photo: shannon vanraes

Sale of MCEC property raising questions

The provincial government says the MCEC failed because federal funding never materialized, but it isn’t releasing details of a recent property transaction

It was supposed to be the site of a new, federally inspected cattle slaughter facility — one that would buoy a flagging industry in the wake of BSE. But now Manitoba’s opposition Tories say a property at 663 Marion Street in Winnipeg has been sold for half its value as the Manitoba Cattle Enhancement Council

Telling the story of grass

Telling the story of grass

Is the beef industry ready – and willing – to use extra forage if more producers add it to their rotation?

If you’re looking for proof that there is no such thing as bad publicity, beef may be a good example. For years it’s been painted as a public health and environmental villain, and recently there were more reports on how bovine frontal and rearward methane emissions are a major source of climate-altering greenhouse gas. All


 photo: thinkstock

The flat iron steak

RecipeSwap: Marinated Grilled Steak with Melted Onions, Beef Round Steak Done Right, and Laura's steak marinade

Summer-starved Manitobans are firing up their barbecues as the searing temperatures arrive. Anything grilled makes a fantastic hot-weather meal, of course, but beef and the barbecue were made for each other. Usually the higher end the cut of steak, the happier red-meat eaters are, but I recently sampled an excellent steak I’d overlooked until now.

ground beef on a conveyor

Meat processors applaud tenderized beef labelling

But they say ground beef should also carry cautionary labels

Meat processors are welcoming Health Canada’s regulations for mandatory cooking advisory labels on all mechanically tenderized beef (MTB) products but wonder why retailers aren’t required to put similar labels on ground beef packages. Jim Laws, president of the Canadian Meat Council, said in an interview the department’s MTB labelling order, which comes into effect Aug.