Farm groups applaud start of trade talks with Japan

Farm and food industry groups were quick to praise the launch of negotiations for a Canada-Japan free trade deal by Prime Minister Stephen Harper and his Japanese counterpart Yoshihiko Noda. Japan is the third-largest economy in the world and is Canada’s second-largest agriculture market. The market is worth almost $4 billion for Canadian farmers and

Social media: Lending credibility to marketing in the digital age

Just being good isn’t enough. Being special can elevate products like canola oil to new levels and increase sales

Low in saturated fat and high in healthy omega-3 fatty acids canola oil, offers clear health benefits to consumers. But marketers can’t expect the product to sell itself — they need to grease the wheels. Kit Yarrow, a consumer psychologist, author and consultant spoke at the Canola Council of Canada’s convention in Washington, D.C. about





Education a key part of Ag Days

Manitoba Ag Days isn’t just the premier agricultural show in Manitoba; it’s also a fun and educational field trip destination. Agriculture in the Classroom (AITC) brings 150 to 200 Grade 7 and 8 students to the show each day from schools across Manitoba, providing them a unique opportunity to learn more about the people who

Canadian Canola Gains U.S. Approval

The U.S. Environmental Protection Agency approved the use of Canadian crops such as canola and corn in U.S. biofuels Sept. 29, a move that lifted Canadian canola prices and may help the U.S. meet its ambitious targets for biofuels. The EPA s designation of Canadian crops as a renewable biomass will allow U.S. biofuel makers


Recipe Swap – for Sep. 29, 2011

Here s something to think about next time you re adding sugar to your daily cup of joe; the total amount of sugar consumed daily by most Canadians adds up to about 26 teaspoons per day. It works out to about one in every five calories consumed coming from sugar, or 21 per cent of



Soybeans Chasing Canola’s High-Stability Oil Markets

High-stability canola oil is gaining market share in food services and food manufacturing, but the soybean industry is fighting back. In 2010 the United States Department of Agriculture granted Monsanto’s new Vistive Gold soybean “Generally Recognized as Safe” (GRAS) status. Now companies can test Vistive Gold’s high-oleic oil in food, a prerequisite to commercialization. And

Recipe Swap – for Aug. 25, 2011

HereareacoupleofcookierecipesandayummysnackingcakeforSeptember’slunchboxes. ZUCCHINI SNACK CAKE Barb Galbraith of Oakvillesent us this recipe in response to our call for zucchini-based recipes. Thank you, Barb. 3 large eggs 1/4 c. honey (liquid) 1-1/4 c. brown sugar 3/4 c. canola oil 1/2 c. plain yogurt 1/2 tsp. grated orange rind 2 c. flour (white or whole wheat or mixture)