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vintage newspaper advertisement for farm equipment
Our History

White Farm Equipment was “here to stay”

Our History: March 1984

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This advertisement from White Farm Equipment in our March 1, 1984 issue assured customers that despite three tough years of poor market conditions, the company was in it for the long term. White was originally formed from Oliver, Cockshutt and Minneapolis-Moline. Today White is an AGCO brand. Our front page that week had a photo
Crops

Agco posts lower profit on falling crop prices

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Reuters — Agco Corp. posted a lower quarterly profit Tuesday as growers around the globe, faced with falling prices for farm commodities, purchased fewer tractors and harvesters. The company, which makes equipment sold under the Challenger, Fendt, Massey Ferguson and Valtra brand names, reported a third-quarter net profit of $65 million, down from $125.2 million
News

Cross-Canada tractor pull

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Little house on the trailer: Couple travels across the nation to document 
farmers’ stories and speak to city dwellers about rural issues

A crowd is forming in the downtown Winnipeg parking lot, but it can’t obscure what has sparked the interest — a small red tractor pulling a tiny farmhouse. For more than a year that tiny farmhouse — veranda included — has been home to John Varty and his fiancée Molly Daley. The couple is driving
News

New Big Iron is more efficient and environmentally friendly

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Ag Days is a signature venue for agricultural equipment manufacturers and is the place where Prairie farmers often get a first peek at new products. A lot of the Big Iron on display for 2012 will be showcasing not just equipment, but some new, factory-installed technology to help make farmers more efficient and environmentally friendly.
Crops, Oilseeds

How Much Are You Losing?

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Canola growers lose up to five bushels per acre out the back of their combines. That skims a lot of profit off the top and adds to volunteer canola costs in following years. Manitoba Canola Growers Association and the Canola Council of Canada will host a Combine Performance Clinic at the Keystone Centre in Brandon,
News

Versatile Launch In Vegas No Gamble

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If Dimitry Lyubimov has his way, Winnipeg-based Versatile will follow the lead of AGCO Corp., which rose from obscurity to become one of the world’s major farm equipment manufacturers in two short decades. Lyubimov became president of Buhler Industries in late 2007 when Russian combine manufacturer Rostselmash purchased an 80 per cent stake in Versatile’s
Livestock

Agco Plans “Reduction” Of Brands

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Afarm equipment giant built on accumulation of product lines worldwide has announced a new strategy expected to lead to “reduction” of many of the company’s brands. In a release Nov. 13, the North American Equipment Dealers Association said it was alerted to “major brand changes” within Agco – including the phase-out of the Agco brand
Crops

Equipment Suppliers Feel Recession

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After a buoyant 2008, farm equipment dealers are feeling the effects of the recession this year as farmers hold off purchases due to credit and market concerns, the Commons agriculture committee has been told. Strong commodity prices sparked a boom in equipment sales in 2008, John Schmeiser, vice-president of Canadian government affairs for the North
Opinion

Machinery makers find shelter in global storm

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In a world where heavy equipment sales are stalling due to the housing slump and credit crisis, the farm market is a rarity: a place where demand is still outstripping supply and many customers are still paying with cash. The question is: How long can the agricultural market shelter the equipment companies from the financial

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