Collaborative marketing can make customers part of something bigger

Collaborative marketing can make customers part of something bigger

Teaming up with other growers can widen a customer base, create more convenience, and give new farmers a leg up

Collaborating with other farmers to direct market food can show customers that they are part of a larger community, says one direct-market farmer. And, unlike organics or environment-friendly farming practices, community doesn’t scale up to Walmart size. “(The local food movement) succeeded in creating an awareness that food is a purchase that has a serious

Comment: The need to grow, in Canada

One of Canada’s best-run food companies just gave vertical farming a boost

We learned recently that McCain Foods has upped the ante in TruLeaf Sustainable Agriculture and its wholly owned subsidiary GoodLeaf Farms, Canada’s largest commercial vertical farming operation. McCain has invested $65 million in GoodLeaf, making it the single largest shareholder in the venture. The idea is to create a national network of sustainable vertical farms


Burger King’s soy- and potato-based Impossible Whopper entered the Ontario market effective March 22, 2021. (CNW Group/Burger King)

Burger King rolls out plant-based Impossible Burger in Canada

Nationwide launch of soy- and potato-based burger set for mid-April

The Canadian arm of quick-service chain Burger King has made its move into the Canadian plant-based burger market, working with U.S. processor Impossible Foods. Burger King, a U.S.-headquartered brand of Toronto-based Restaurant Brands International (RBI) since 2014, said Monday it becomes “the first quick-service restaurant in Canada to put the award-winning, plant-based Impossible Foods patty

Take a systematic approach to improving the ecosystems beneath your feet.

There’s a teeming world of diversity and complexity in your field’s soil

This soil ecologist says six principles can be applied to improve soil health

Soil is more than just dirt, a place where plants put down roots to grow seeds. It’s a complex ecology, teeming with infinite varieties of flora, fauna, microbes and minerals that provide both the raw materials and machinery to build crops and livestock. It’s a factory floor with a lot of moving parts and we’re


... the health of one soil can be very different from the health of another and both are healthy.” – David Lobb, University of Manitoba.

Soil health a moving target

There’s no one-size-fits-all measure of soil health, David Lobb says

Saying a soil is ‘healthy’ isn’t something simple like running through a checklist. David Lobb, a soil scientist at the University of Manitoba says it’s a moving target that takes many variables into account. There are hundreds of different soils across the province, thousands across the country and the development of each one moves toward

fcc

Manitoba farmland values higher again in 2020

FCC says, on average, this province's land prices rose 3.6 per cent versus 5.4 per cent nationally

Average Manitoba farmland prices were up 3.6 per cent in 2020, slightly below the Canadian average increase of 5.4 per cent Farm Credit Canada (FCC) announced in a news release Monday. A combination of low interest rates, which cut the cost of borrowing money to buy land, and higher farm cash receipts, especially for crops,


Seed regulation consultations are expected to change the way farmers can access seed, and their input is being sought.

Calling all farmers: Seed regs review kicks off

Regulations are under review and CFIA wants your input before March 15

Canadian farmers are urged to take part in a major review of regulations under the Seeds Act, starting with a survey ending March 15 assessing current regulations and the need for changes. Most producers probably don’t know much about the Byzantine legislation that goes back to 1905, when the Seeds Control Act was proclaimed, but

AFSC CEO Darryl Kay announced a 20 per cent cut in farmers’ AgriInsurance premiums for the 2021 crop year on Jan. 25. (AFSC video screengrab via YouTube)

Alberta crop insurer taps reserve to cut premiums

AFSC to pare premiums by 20 per cent

The reserve at Alberta’s Crown crop insurance agency will be tapped to offset the premiums charged to farmers for the 2021 crop year, and possibly for longer. The province’s Agriculture Financial Services Corp. (AFSC) said Monday its farmer customers will get a 20 per cent discount on crop insurance premiums this year — which on


wade barnes

The great disruptor

Wade Barnes is straddling the digital/agriculture divide — and reimagining agronomy

Wade Barnes says he knows what the agronomy of tomorrow looks like. It’s a proactive system that uses data to model crop development, helping farmers make decisions every step of the way. The power of data analytics will fuel every step, from what variety to plant based on soil moisture, disease and pest pressure and

A modified, one-pass seeder and hilling system from Spudnik was key to Berry’s foray into direct-seeded potatoes.

Direct-seed potatoes show no harvest hit

Both yield and quality were comparable in an initial trial comparison of traditional spring tillage and direct seeding

The amount and quality of the potatoes coming off Chad Berry’s field last fall weren’t that much different from one side to the other, but one half came with a lot less tillage. Results are in from the 2020 field-scale trial, which hoped to create a side-by-side comparison of conventional spring tillage and direct-seeded potatoes.