August is peak season for farmers’ markets and other forms of direct marketing in Manitoba. Customers visit farm stands and local markets to meet growers and entrepreneurs selling an increasingly diverse range of products.

Manitoba’s direct-marketing sector gaining strength and diversity

There’s still lots of potential to grow this sector, says Direct Farm Manitoba spokesman

Early August is the peak of summer and peak time for sales at farmers’ markets, farm stands and other ways Manitobans sell their farm-grown products direct to customers. More farm families see the potential to make sales and earn extra revenues this way and the growth in this sector is steady, says spokesman for Direct

The Stepplers’ bull sales have been boosted by live streaming on social media.

Selling the farm life, byte by byte

Producers are turning to the internet to market their farms and their practices

It’s not hard to keep track of what’s happening on Steppler Farms, west of Miami. A quick scroll through their blogs, YouTube, Facebook and Twitter feeds shows pictures taken in the field, videos of feeding cattle, links to articles and posts on everything from beehive management to family birthdays. On screen, Ian Steppler appears in


Al and Johanna McLauchlan operate a family-owned business north of The Pas producing birch syrup and other value-added forest-derived products.

Northern business owners share startup story

Al and Johanna McLauchlan built a successful company tapping birch trees — and consumer interest in natural foods

It all began with a half a cup. That’s how much syrup Alan and Johanna McLauchlan produced back in 2004 when they tried tapping a few birch trees for the first time. It would ultimately lead the couple, who lives about an hour’s drive north of The Pas, to found their own company and produce

Amanda Reimer is the founder of Etsy Sellers Manitoba. She is also the owner of Silver Moose Arts a home-based business in Landmark making vintage and silver jewelry.

Online community supports Manitoba’s burgeoning maker movement

Etsy Sellers of Manitoba is an Etsy team created to support and grow the burgeoning crafter movement in the province

Pre-Christmas sales are popping up all across rural Manitoba as hundreds of creative Manitobans emerge from their kitchens and studios and basement sewing rooms with armloads of homemade art and craft. Handcrafters, artists and designers of all types of artisanal goods depend on these events for the exposure it provides and the revenues it can


Manitoba’s ‘climate and green’ plan good policy, smart politics

It's often easier and safer to oppose something than to come up with a plan and implement it

The “Made-in-Manitoba Climate and Green Plan” is smart politics, but more importantly could be good policy. That latter hinges on the plan to cut carbon emissions by up to 2.6 million tonnes by 2022 working. But there’s a possibility it might not be implemented, or at least not fully. The federal government says Manitoba’s flat

Social media shouldn’t be a battleground

Here are some tips for keeping online conversations constructive

Keeping a discussion on social media constructive can be a real challenge, especially when the other side goes negative, or even hostile. But nobody wins in an online shouting match. So how do we advocate and educate on controversial issues without getting drowned out by the noise? 1. Find your common ground. This may be


Farmers will do better reaching consumers through emotional stories rather than just facts and figures. That’s the message veteran adman and host of CBC Radio’s, “Under the Influence,” Terry O’Reilly, gave at Ag Days in Brandon Jan. 18.

When influencing opinion, heart not head

Adman says farmers should use stories to make an emotional connection with consumers

Ticked off city people don’t get agriculture? Instead of spewing facts, employ emotion, veteran adman and host of CBC Radio’s, “Under the Influence,” Terry O’Reilly, said here at Ag Days Jan. 18. “My industry (advertising) has proven time and time again that information doesn’t necessarily move people,” O’Reilly said. “You have to attach emotion to

cartoon image of a family seated at a table

Fun with parents and technology

The Jacksons from the January 12, 2017 issue of the Manitoba Co-operator

Jennifer Jackson rubbed the sleep out of her eyes as she padded in slipper-clad feet into the kitchen of the apartment she shared with her best friend Kendra. Kendra was already there in the kitchen, sitting at the 1950-era chrome table, a cup of coffee sitting in front of her on the shiny blue formica