“We see the public as somewhat more sympathetic towards the industry now, I’m not saying they’re 100 per cent supportive, they still have questions, they still have concerns, but it’s definitely better now than it was.” – Andrew Dickson

Public more receptive to barn expansion

The Manitoba Pork Council is looking for ways to engage younger audiences

A new survey on public attitudes towards pork production has found Manitobans still have concerns about construction of new hog barns — but public opinion is going in a positive direction. “We see the public as somewhat more sympathetic towards the industry now, I’m not saying they’re 100 per cent supportive, they still have questions,

Approximately 31 per cent of food produced in the U.S., or 133 billion pounds of food worth $162 billion, was wasted in 2011, according to the USDA.

The problem with ‘all-you-can(‘t)-eat’ dining

Study says unfinished meat wastes more resources than other foods

In a new study, University of Missouri researchers say that while less meat is wasted on average compared to fruits and vegetables, it represents more total resource waste in inputs such as fuel and fertilizer. “While many of us are concerned about food waste, we also need to consider the resources that are wasted when


She wouldn’t be so worried if she was assured the processing procedures were the same as in the U.S.

Americans will buy imported meat if assured of standards

USDA should help consumers make more informed decisions


With Congress currently debating the repeal of mandatory country-of-origin labelling (COOL) for meat and poultry — federal law in the U.S. since 2002 — new research from the Sam W. Walton College of Business at the University of Arkansas shines a spotlight on how COOL labelling affects consumers’ purchase decisions. In “A COOL Effect: The

Abe Van Melle, technical manager of the Beef Centre of Excellence, is working on adding value to Canadian beef by exploring underutilized cuts. Here he’s working with rope meat, also known as hanging tender, which traditionally is ground into hamburger, but can be made into a roast or steaks.

VIDEO: Canada’s Beef Centre of Excellence building demand through emotional connections

The goal is building brand loyalty by demonstrating Canadian beef is best in class

account_id=”2206156280001″ player_id=”ryGLIkmv”] Rob Meijer[/caption] “We need to change the paradigm to put (beef) producers and consumers in a space where they can talk and tell stories, because without that relationship, without the integrity, you cannot create trust, you cannot… earn what we call brand loyalty,” Meijer tells reporters visiting the centre June 10. The facility


Editorial: Just print your food and eat it?

Those of us who still garden have a rather quaint view of food and technology. We plant seeds, help them grow, harvest and eat (cooking optional). Meat or other sources of protein are a bit of an afterthought compared to the taste of those first seasonal bites of melt-in-your mouth potatoes, beans, beets and carrots.

Outright repeal of COOL defies consumer sentiment

Outright repeal of COOL defies consumer sentiment

It was how the meat-packing industry applied the law that caused the negative effects on imports

The fate of the U.S. COOL (country-of-origin labelling) program for beef, pork, and poultry hangs in the balance as Congress goes on its Independence Day recess. Given the May 18, 2015 WTO (World Trade Organization) ruling against COOL, the threat of $3 billion in retaliatory tariffs being imposed on U.S. products by Canada and Mexico,


Agriculture and Agri-Food Canada is working to develop a commercially available precision feeder.

Precision feeder for swine under development

Developers estimate that producers will be able to raise the same quality of carcass with 10 to 15 per cent less feed cost

Technology that will enable swine producers to cater to the specific feeding need of each individual pig will be moving into commercial trials early next year. Agriculture and Agri-Food Canada’s (AAFC) dairy and swine research and development centre has been working towards the commercial development of a computerized precision feeder that will allow producers to

cattle on a pasture

McDonald’s makes progress with sustainable beef pilot project

McDonald’s is looking for cattle producers throughout Canada to 
participate in pilot project looking at the sustainable production

McDonald’s Canada representatives may soon be visiting Manitoba cattle farms as the company moves forward with a pilot program designed to increase the amount of beef it sources from sustainable suppliers. “This verification program is open to anyone across Canada who wants to participate. We have had some interest from Manitoba already. One Manitoba producer


Rich Vesta

Editorial: Beef production and the view from Alberta

The view is different out here — and it’s not just the scenery. Granted, Co-operator staff had the rare opportunity last week to visit with ranchers in and around Calgary that were specifically selected by their colleagues at Alberta Farmer Express specifically because they do things a little differently. Nevertheless, it was an eye-opener listening

juicy barbecue steaks

Do you know the four Cs of grilling success?

Prairie Fare: Southwestern Marinade recipe

While growing up in Minnesota, having a “barbecue” meant having a bun with a cooked mixture of ground beef, ketchup, brown sugar, mustard and some spices. In school, we called these sandwiches “sloppy joes” if they were served on slices of bread. Then I moved to North Dakota, where people talked about having “slush burgers.”