GFM Network News


She wouldn’t be so worried if she was assured the processing procedures were the same as in the U.S.

Americans will buy imported meat if assured of standards

USDA should help consumers make more informed decisions


With Congress currently debating the repeal of mandatory country-of-origin labelling (COOL) for meat and poultry — federal law in the U.S. since 2002 — new research from the Sam W. Walton College of Business at the University of Arkansas shines a spotlight on how COOL labelling affects consumers’ purchase decisions. In “A COOL Effect: The