Marketing Archives - Page 5 of 8 - Manitoba Co-operator

Take this test before making your marketing decisions

To make sure you’re making smart marketing decisions, you need to honestly answer a few questions

By David Derwin March 28, 2017

John F. Kennedy, the 35th president of the United States from 1961 to 1963, had some unique insights and understanding of farming finances and economics. During a 1960 speech in South Dakota at a National Plowing Contest, then senator Kennedy shared some thoughts that still hold true today: “The farmer is the only man in

Be honest and open about your business and yourself. It will attract customers, said Mark Evans, keynote speaker at the Direct Farm Marketing conference in Morden.

Country Crossroads

Well-told stories attract customers, conference speaker says

Even small businesses with no budget to market can use this approach to build brand recognition

By Lorraine Stevenson March 22, 2017

Small-scale direct-marketing businesses that don’t have budgets to do much marketing can build brand recognition by openly telling their business’s story, said the keynote speaker attending the Direct Farm Marketing conference here last week. “The best thing you can do is tell stories about yourselves,” Mark Evans, of Mark Evans Consulting, a Toronto-based company specialized

Farmers will do better reaching consumers through emotional stories rather than just facts and figures. That’s the message veteran adman and host of CBC Radio’s, “Under the Influence,” Terry O’Reilly, gave at Ag Days in Brandon Jan. 18.

Local news

When influencing opinion, heart not head

Adman says farmers should use stories to make an emotional connection with consumers

By Allan Dawson February 24, 2017

Ticked off city people don’t get agriculture? Instead of spewing facts, employ emotion, veteran adman and host of CBC Radio’s, “Under the Influence,” Terry O’Reilly, said here at Ag Days Jan. 18. “My industry (advertising) has proven time and time again that information doesn’t necessarily move people,” O’Reilly said. “You have to attach emotion to

Opinion

Opinion: United voice needed for industry challenges

By Trish Jordan February 10, 2017

Gord Gilmour’s recent editorial (‘Butt out,’ Jan. 12, 2017) about the reaction of farmers and others in the industry — me included — to the recent Bothwell Cheese decision to apply the Non-GMO Project Verified label on some of its product lines encouraged me to reflect more deeply on my views. There are nuggets I

Livestock, Markets

U.S. December feedlot cattle placements hit six-year high

By GFM Network News, Theopolis Waters January 28, 2017

Chicago | Reuters — U.S. feedlots brought in 18 per cent more cattle in December than the year-earlier month, the U.S. Department of Agriculture said on Friday, which topped forecasts and reached a six-year high for that month. Higher prices for slaughter-ready, or cash, cattle last month improved profit for feedlots. That allowed them to

Crops, Markets

Big data and agriculture markets: Part 1

We’re awash in market information and using modern approaches can help manage and understand it all

By David Derwin January 17, 2017

Big data has got a lot of attention: from online shopping patterns that encourage you to buy, to life insurance to lower premiums and, of course, to the financial markets to increase returns and reduce risk. The agriculture industry has seen plenty of number crunching focusing on production and operations information technology, crop sciences advancements

Local news

Direct Farm Manitoba wants more marketing freedom for farm products

Direct Farm Manitoba, organized in March 2016 to represent farms producing and selling direct  to consumers, holds first meeting with provincial ag minister

By Lorraine Stevenson September 27, 2016

A first meeting with the provincial minister of agriculture has gone well, says a spokesman for a new organization representing direct marketers of farm products. Phil Veldhuis is spokesman for Direct Farm Manitoba, a group organized this spring to promote an improved policy environment for direct-to-consumer farm business. They sat down last week with Ralph

Comment

Social licence – where do I buy one?

More consumers are becoming concerned about the origins of their stuff

By Cam Dahl June 6, 2016

I saw a cartoon recently that showed an oil company executive at the Department of Motor Vehicles asking if this was the place to buy a social licence. If only it actually worked that way. What is “social licence” anyways? Generally speaking, it is the acceptance by society of a particular industry or industry practice.

Local news

Social media — use it, but have a plan

Communication specialist provides advice on how to create a social media presence

By Jennifer Paige March 2, 2016

Being a part of the online community is no longer a choice if you want to be relevant in today’s business world, says Karen Burton, marketing and communication co-ordinator with the Provincial Exhibition of Manitoba. “It is not a matter of if you should be on social media, you have to be on social media.

Opinion

Editorial: The votes that matter

By Laura Rance-Unger September 7, 2015

There was a field day a few years back where organizers asked the 20 or so people in attendance to introduce themselves by sharing something they’ve learned about agriculture in the past year. “Be careful what you say about the competition, because tomorrow you might be working for them,” piped up an employee for one

Daily Network News

Women who fed a nation

U.S. grains: Soybeans rise on China demand hopes; corn and wheat rebound

U.S. livestock: Hogs rebound, cattle hit upward limits

Tag Archives Marketing

Take this test before making your marketing decisions

Opinion: United voice needed for industry challenges

U.S. December feedlot cattle placements hit six-year high

Big data and agriculture markets: Part 1

Direct Farm Manitoba wants more marketing freedom for farm products

AgCanadaTV

AGCanadaTV: In case you missed it; your national ag news recap for Sept. 5, 2025

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