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The Canadian canola character created for the Hello Canola campaign.
News

Campaign to boost canola’s image

Hello Canola campaign aims to reduce Canadian apathy, address misconceptions, organizers say

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PUBLIC TRUST Hello Canola campaign aims to reduce Canadian apathy, address misconceptions, organizers say

Groups representing Prairie canola growers have a new campaign to boost their crop’s image among Canadians. Hello Canola is part of a national canola marketing program jointly funded by Alberta Canola, SaskCanola and the Manitoba Canola Growers. “The intention of the program is to help move Canadians from apathy for canola into a love space,”
Photo: Greg Berg
Cereals, Crops, Markets, Pulses

AAFC lowers Canadian wheat ending stocks estimates

Drop in estimated oats carryout another notable adjustment

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 MarketsFarm – Canadian wheat ending stocks for both the current marketing year and 2023/24 (Aug/Jul) were revised lower by Agriculture and Agri-Food Canada’s market analysis division in its updated supply/demand estimates, released July 21, with tighter oats and pulse stocks also expected.  Wheat ending stocks for 2022/23 were lowered to 3.540 million tonnes by AAFC,
News

Systems clash

Regen ag, consumer messaging and an agricultural schism

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The point of marketing is to stand out from the crowd. Emphasizing the environmental angle of agricultural direct marketing is one way to do it. Agriculture’s environmental track record is under greater pressure from its customers and government. A recent example is the controversy over the federal government goal to reduce nitrogen fertilizer emissions by
(Fudio/iStock/Getty Images)
Crops

Biden overhauling U.S. marijuana policy

Prior federal offenses to be pardoned; moves could ease U.S. business for cannabis firms

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Washington | Reuters — U.S. President Joe Biden took steps to overhaul U.S. policy on marijuana on Thursday by pardoning thousands of people with federal offenses for simple marijuana possession — and initiating a review of how the drug is classified. Biden said thousands of people with prior federal convictions could be denied employment, housing
A contract is more than an agreement. It is an enforceable legal document. If changes are made or a grower is unable to deliver, communication must be properly noted.  
Photo: AtlasStudio/istock/getty images
Grain Markets, Markets

Four things to know about grain contracts

MARKETING | Lawyers share practical tips for better understanding terms and conditions

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Contracts are important grain marketing tools. While price may be a key reason why farmers agree to a contract, there are other factors to consider. Some farmers in Western Canada learned this lesson the hard way when they could not deliver on their contracts and grain companies could not source replacement commodities due to last
A lot of trust left to build for organic growers, says marketing expert
Markets, News

A lot of trust left to build for organic growers, says marketing expert

Total openness about food’s ‘life story,’ company purpose becoming the expectation

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A little more than half of Canadians say they trust the organic label — which should worry the sector since trust is critical currency with consumers. It’s what justifies the higher price of organic food, said marketing expert Jo-Ann McArthur. That’s based on Canada Organic data, which says 54 per cent of Canadians say they
The latest Canada Beef marketing campaign pokes fun at pretenders — including all those fake meat products.
News

Beef campaign aims for the funny bone

Canada Beef says last year’s One and Only Beef campaign struck the right tone

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What do a fake moustache, fake tan and a cat with a cloth “mane” on its head all have in common? According to the national organization devoted to promoting beef, they’ll hopefully help boost sales at the meat counter. The latest marketing to come out of Canada Beef hopes a little humour will sway consumers
A Pizza Pizza storefront in Winnipeg in 2013. (File photo by Dave Bedard)
Dairy cattle, Livestock

Blue Cow comes to Pizza Pizza

Dairy Farmers of Canada branding to go on display

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Pizza Pizza is the latest brand to sport Dairy Farmers of Canada’s “Blue Cow” certification-of-origin mark in its marketing, putting an old fight over the pizza chain’s cheese provenance to rest. DFC and Toronto-based, TSX-traded Pizza Pizza — which as of March 31 included 622 Pizza Pizza and 103 Pizza 73 outlets across eight provinces
Collaborative marketing can make customers part of something bigger
Farmit Manitoba

Collaborative marketing can make customers part of something bigger

Teaming up with other growers can widen a customer base, create more convenience, and give new farmers a leg up

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Collaborating with other farmers to direct market food can show customers that they are part of a larger community, says one direct-market farmer. And, unlike organics or environment-friendly farming practices, community doesn’t scale up to Walmart size. “(The local food movement) succeeded in creating an awareness that food is a purchase that has a serious
File photo of hogs in transit near Red Deer, Alta. (Stefonlinton/iStock/Getty Images)
Hogs, Livestock, Markets

Alberta hog farmers to get set-aside via AgriRecovery

Producers get funds for feeding held-back market hogs

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An AgriRecovery plan announced Friday is set to pay eligible Alberta farmers 95 cents per day per market-ready hog toward the animals’ upkeep during the shutdown of the province’s biggest hog slaughter plant. Olymel, the meat packing arm of Sollio Co-operative, reopened its plant at Red Deer this week after announcing Feb. 15 it would

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