Proudly Canadian
Proudly Canadian
Meeting the needs of export oriented commodities without compromising the supply managed sector is an ongoing challenge for negotiators
Agriculture and food issues remain a stumbling block for free trade talks between Canada and Europe, according the Commons trade committee. Export-oriented agri-food industries are keen to gain access to Europe’s 500 million consumers, but tariffs protecting supply management, genetically engineered crops, and rules of origin are among the most sensitive issues in the talks,Just being good isn’t enough. Being special can elevate products like canola oil to new levels and increase sales
Low in saturated fat and high in healthy omega-3 fatty acids canola oil, offers clear health benefits to consumers. But marketers can’t expect the product to sell itself — they need to grease the wheels. Kit Yarrow, a consumer psychologist, author and consultant spoke at the Canola Council of Canada’s convention in Washington, D.C. aboutFarmers pursuing direct-zmarketing ventures are paying attention to customer demand to not only buy something but learn something, says NADFMA president
The Canadian Prairies’ lack of people and long distance between places doesn’t mean there aren’t good opportunities for selling direct from your farm, said a speaker at Manitoba’s Direct Farm Marketing Conference March 10. “It’s about being really good at marketing and understanding your customer,” said Kerry Engel, president of the North American Direct Farm
