Proudly Canadian
Proudly Canadian
Tariff issues push blackleg concerns aside as Canada works to negotiate better access to China’s growing market
If you’re thinking of heading into the canola markets, it might be time to brush up on your Mandarin and Cantonese. China and its growing economic influence featured prominently during discussion on growing export markets at the Canola Council of Canada’s (CCC) convention in the American capital, largely because it is expected to feature prominentlyJust being good isn’t enough. Being special can elevate products like canola oil to new levels and increase sales
Low in saturated fat and high in healthy omega-3 fatty acids canola oil, offers clear health benefits to consumers. But marketers can’t expect the product to sell itself — they need to grease the wheels. Kit Yarrow, a consumer psychologist, author and consultant spoke at the Canola Council of Canada’s convention in Washington, D.C. aboutFarmers pursuing direct-zmarketing ventures are paying attention to customer demand to not only buy something but learn something, says NADFMA president
The Canadian Prairies’ lack of people and long distance between places doesn’t mean there aren’t good opportunities for selling direct from your farm, said a speaker at Manitoba’s Direct Farm Marketing Conference March 10. “It’s about being really good at marketing and understanding your customer,” said Kerry Engel, president of the North American Direct Farm
