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Canada warns VCOOL would sabotage shared Canada-U.S. goals, supply chains

The Canadian government has submitted its views on proposed U.S. food labelling rules

Proposed U.S. country of origin labelling rules run contrary to mutual Canada and U.S. goals to reduce inflation, improve food security and build resilient supply chains, according to a submission from the Canadian government to the U.S. Department of Agriculture. “One of the great strengths of the U.S.-Canada bilateral relationship is the successful integration of

Arun Alexander, Canada’s deputy ambassador to the U.S.

Proposed meat label bad news for North American livestock, meat supply chains: industry

If consumers wanted a voluntary label, they would already exist, Manitoba Pork’s Cam Dahl says

Washington, D.C. — Canada doesn’t want a proposed American rule for voluntary meat labelling to disrupt North America’s integrated meat and livestock industry, and thus damage Canada’s meat sector. “While we, of course, support efforts related to truth in labelling for consumers, we are concerned about the potential real-world consequences of the proposed rule on


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Meat lobby says U.S. voluntary label rule could spur trade action

Ottawa to review Washington's proposed 'Product of USA' rule

U.S. meat industry lobbyists say Washington’s proposed new rules governing voluntary ‘Product of USA’ or ‘Made in the USA’ labels would “impose the same standard” as that country’s now-defunct mandatory country-of-origin labelling (COOL) law — and frustrate U.S. packers who import Canadian meat or livestock. The U.S. Department of Agriculture and its Food Safety and

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Canada concerned as COOL talk builds on Capitol Hill

The U.S. seeks ways to resurrect country-of-origin labelling without sparking another WTO complaint from Canada

Democrats and Republicans in the U.S. don’t agree on much, but in trade protectionism, there’s common cause. That’s why increasing bipartisan talk on Capitol Hill to resurrect COOL (country-of-origin labelling) for U.S.-sold beef, has Canada’s meat sector on guard. COOL is back in the headlines, seven years after a lengthy World Trade Organization (WTO) dispute


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Editor’s Take: That’s really not COOL

Our American cousins are like a lot of extended family. We might love them, most days. But sometimes we watch their antics, scratch our heads, and wonder what the heck they’re thinking. And there aren’t a lot of issues being pursued through their political system that make less sense than the perennial push for mandatory

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U.S. congressmen seek revival of mandatory COOL on beef

Bipartisan bill calls for WTO-compliant take on label law

A bill that would order U.S. officials to come up with a way to bring back mandatory country-of-origin labeling (COOL) on beef has been introduced in the U.S. House of Representatives. Rep. Lance Gooden, a Republican from Texas, and Rep. Ro Khanna, a Democrat from California, on Wednesday introduced H.R. 7291, proposing to restore the


“That’s one of the challenges — on the surface, it seems like a great idea until you fully understand what it means to implement mandatory COOL.” – Fawn Jackson.

Labelling law rears its head again, but officials don’t expect its return

Some American ranchers are ‘making a lot of noise’ but odds of a return to COOL seem slim

Glacier FarmMedia – Mandatory country-of-origin labelling (COOL) is gone, but there’s a new effort by American beef producers wanting to bring it back. “It’s still hugely on our radar,” said Alberta Beef Producers chair Melanie Wowk. “When COOL was first instituted in 2003, it was costing us about $600 million a year, so I think



U.S. Representative Ilhan Omar of Minnesota meets a double-amputee rescue dog at the U.S. Capitol in Washington, D.C. on May 21, 2019. (Photo: Reuters/Jonathan Ernst)

Rookie U.S. House Democrats call for COOL revival

Several new members of the U.S. House of Representatives who’ve pressed for stronger language on labour and environmental standards in the revised North American free trade deal now also want it to include country-of-origin labeling (COOL) on meat. A letter to U.S. Trade Representative Robert Lighthizer, dated Tuesday and signed by 27 freshman House Democrats,

Lack of data is affecting the price transparency of the cattle market, with a number of knock-on effects.

Plotting a course for the future of fed cattle price reporting

Canada’s cattle industry has been watching with a wary eye as price data thins, 
but how to fix the problem?

The cattle industry is weighing its options for a better price-reporting system that will address a chronic shortfall of information. In recent years cattle price data has become thin on the ground, something that has big implications for insurance programs, trade disputes and day-to-day decisions that rely on accurate market information. Canada’s reporting system is