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Proudly Canadian
Proudly Canadian
Crop-guzzling equines once posed serious risk to human health in major cities before an unlikely saviour appeared
Next time someone tells you what the future holds, think manure. Literally. That’s the advice of writer Stephen Dubner, who used the tale of a century-old manure crisis to illustrate the folly of predicting what lies ahead. “Human beings are terrible at predicting the future,” the journalist and co-author of Freakonomics told attendees at theJust being good isn’t enough. Being special can elevate products like canola oil to new levels and increase sales
Low in saturated fat and high in healthy omega-3 fatty acids canola oil, offers clear health benefits to consumers. But marketers can’t expect the product to sell itself — they need to grease the wheels. Kit Yarrow, a consumer psychologist, author and consultant spoke at the Canola Council of Canada’s convention in Washington, D.C. about
