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Tag Archives Canadian Roundtable for Sustainable Beef

(File photo by Allan Dawson)
Beef cattle, Livestock

Beef sector aims for new 2030 targets

Organizations involved in Canada's National Beef Strategy have announced new goals for the beef sector for the next decade

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The Canadian beef industry has new benchmarks to reach for in the next decade. The organizations involved in Canada’s National Beef Strategy — the Canadian Cattlemen’s Association, Canada Beef Breeds Council, Beef Cattle Research Council, Canada Beef, The National Cattle Feeders’ Association, Canadian Meat Council and Canadian Roundtable for Sustainable Beef have announced new 2030
Backers of the certified sustainable beef program are urging more producers to sign up as demand exceeds supply.
Beef cattle, News

Fast-food chain joins beef sustainability effort

Harvey’s signs on to program as demand for certified sustainable beef continues to grow

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Fast-food chain Harvey’s has become the latest major buyer to sign up for the ‘sustainable’ beef initiative. But even while the number of retailers is increasing, most cattle producers are taking a ‘wait and see’ approach that has resulted in a gap between supply and demand. However, that gap is closing, said Ponoka rancher Greg
About 4.7 million pounds of beef qualified for a Canadian Roundtable for Sustainable Beef claim in 2018.
Beef cattle, Livestock

Catch-22: supply lags demand in sustainable beef

The Canadian Roundtable for Sustainable Beef framework now needs to focus on financial sustainability and supply

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Canada’s sustainable beef effort has reached the retail market, but now needs to work on its own financial sustainability and meeting demand. About 4.7 million pounds of beef qualified for a Canadian Roundtable for Sustainable Beef claim in 2018, according to Cargill. The company is the only processor to currently deliver CRSB certified beef, part
Manitoba Beef Producers celebrating 40th year
Local news

Manitoba Beef Producers celebrating 40th year

Annual meeting aims to celebrate the past and anticipate the future

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The Manitoba Beef Producers are set to celebrate their 40th year. MBP’s 40th annual meeting is slated for February 7 and 8 at the Victoria Inn in Brandon, with the them ‘Proud past, promising future.’ “MBP’s AGM is a time for delegates to glean knowledge about topics and trends affecting the beef industry, to debate
Meeting the mark for sustainable beef
Beef cattle, Livestock

Meeting the mark for sustainable beef

CRSB supporters hope its newly unveiled logos, trademarks and certification marks may help draw in the consumer once they start appearing on product labels and advertisements

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The Canadian Roundtable for Sustainable Beef (CRSB) hopes consumers will soon be on the lookout for its new logos. The organization launched its trademarks and logos, along with rules on how to use them, to the market Sept. 20. The logos and trademarks may soon be appearing on company advertisements, promotional materials or specific products
Going green all the way to the bank
Beef cattle, Livestock

Going green all the way to the bank

A new pilot will pay producers for sustainably sourced beef, but exact payment amounts are still up in the air

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Select beef producers may soon get paid for sustainability, something that has been a long-dangled carrot for farmers who have been told that auditing their farms will add value. The recently launched Canadian Beef Sustainability Acceleration pilot, run through Cargill, Verified Beef Production Plus (VBP+) and beef tracker Beef InfoXchange Systems (BIXS), will pay credit
CRSB verification turns to processors as framework consultations continue
Beef cattle, Livestock

CRSB verification turns to processors as framework consultations continue

The Canadian Roundtable for Sustainable Beef has turned its eyes to the processing industry as development on its incoming verification framework continues

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Beef processors are being asked how their sustainability should be graded when the Canadian Roundtable for Sustainable Beef (CRSB) verification framework is released later this year. The CRSB has released a draft of its processing sustainability indicators and invited the public to comment online from June 29 to Aug. 29. Comments will be refined before
The Canadian cattle industry continues to work with McDonald’s Canada as part of a national discussion to verify the industry’s sustainability.
Beef cattle, News

McDonald’s commits to continued sustainable beef conversation

McDonald’s Canada is now working with Canadian Roundtable 
for Sustainable Beef to create a single national standard

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McDonald’s Canada is doubling-down on its strategy of meeting sustainability goals by working with the beef industry. With a recent pilot project on sustainable beef that partnered with the industry groups and experts that demonstrated and verified the sustainability of the Canadian beef supply wrapped up, it’s looking to build on that base. The key
man with microphone
Livestock, Local news

McDonald’s seeks Manitoba producers for pilot project

With the majority of contributions stemming from Alberta, McDonald’s Canada’s verified sustainable 
beef pilot project is hoping for further participation from Manitoba’s cow-calf producers

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As McDonald’s Canada’s verified sustainable beef pilot project enters its final five months, organizers hope to engage more Manitoba producers in the verification process. “I would love to have more Manitoba producers involved because, as I tell everyone in Alberta, yes, McDonald’s may be sourcing Alberta beef, but most of it was born in Manitoba,”

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