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Manitoba Beef Producers celebrating 40th year

Annual meeting aims to celebrate the past and anticipate the future

The Manitoba Beef Producers are set to celebrate their 40th year.

MBP’s 40th annual meeting is slated for February 7 and 8 at the Victoria Inn in Brandon, with the them ‘Proud past, promising future.’

“MBP’s AGM is a time for delegates to glean knowledge about topics and trends affecting the beef industry, to debate resolutions, and to recognize deserving individuals for their contributions to our industry,” said MBP General Manager Brian Lemon in a media release. “It is also a very valuable opportunity for networking and exchanging ideas with a wide array of people from industry, government and academia.”

Highlights include:

  • Sylvain Charlebois of Dalhousie University and Dr. Don Buckingham of the Canadian Agri-Food Policy Institute discussing food and food policies and how they can affect the beef industry.
  • Cargill Vice President of Canada Sales Mike Kennedy and Carl Dean of Cactus Club Restaurants will discuss where Canadian beef fits in the protein market.
  • A luncheon targeted at young producers features Brandon lawyer Robert Johnston Q.C. discussing the area of family and farming.
  • A panel discussion will focus on the good story beef has to tell.

There will also be updates on topics affecting the industry, including movement reporting, the Verified Beef Production Plus (VBP+) Program and the Canadian Beef Sustainability Acceleration Pilot, and, business risk management programs and tools.

At Thursday evening’s President’s Banquet, MBP will celebrate the success of its producers with the presentation of The Environmental Stewardship Award, the MBP Lifetime Achievement Award, and will recognize retiring board directors for their contributions. Gerry Ritz, the former federal minister of agriculture in the Harper government will be the keynote speaker.

Updates will also be provided on the work of the Beef Cattle Research Council and the Canadian Roundtable for Sustainable Beef.

A VBP+ workshop is available at the conclusion of the AGM for interested producers.

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