GFM Network News


Walmart Canada will be the first retailer in Canada to offer on-pack certified sustainable claims on a line of beef products.

Walmart to add sustainable beef label

Packages of Walmart Canada beef patties will sport a sustainability claim from the Canadian Roundtable for Sustainable Beef

Canadians buying their groceries at Walmart will be getting more familiar with certified sustainable beef. On May 10, Walmart Canada announced that beef patties from the Your Fresh Market brand will add an on-package product claim based on standards from the Canadian Roundtable for Sustainable Beef (CRSB). The brand will now feature the CRSB’s “mass

Many consumers are revisiting their relationship with animal proteins, both at the meat counter and in the dairy products section.

Comment: Plant based still a thing despite COVID-19

Sales are still growing quickly in this relatively new market space

Think plant protein is just a passing fad? Think again. People are buying. Despite the pandemic and the chaos surrounding containment and vaccination rules, consumers are quietly enjoying the products made from plant proteins and milk alternatives. According to recent data offered by Nielsen, since the start of 2020 sales of vegetable protein products have


Canada’s largest grocer is
 hopping on to the sustainable 
beef value chain bandwagon.

Loblaw joins sustainable beef marketplace

The supermarket chain announced the purchase of one million pounds of certified sustainable beef Dec. 18

Canada’s sustainable beef value chain has its first product commitment from a retailer. Loblaw Companies, one of the founders of the Canadian Roundtable for Sustainable Beef (CRSB), has now joined the companies actively sourcing meat certified through the roundtable’s framework. The supermarket chain announced the purchase of one million pounds of CRSB certified beef Dec.

Pluses and minuses: COVID-19 hurts then helps beef sustainability

Pluses and minuses: COVID-19 hurts then helps beef sustainability

COVID-19 may have created a chance for sustainable beef to fall upward from an initial dip early in the pandemic

[UPDATED: Nov. 3, 2020] Canada’s burgeoning value chain for sustainable beef was not spared the wrecking ball that was COVID-19 earlier this year, but it hopes to find greener pastures in which to land. Why it matters: Efforts to build a separate supply chain for sustainable beef ran into challenges from market disruptions to logistical

Cattle producers have lofty new goals in the run-up to 2030.

Beef sector aims for new 2030 targets

The beef operation of 2030 will have a smaller environmental footprint,better grazing ecosystems and greater efficiency

The Canadian beef industry has new benchmarks to strive for in the next decade. The organizations involved in Canada’s National Beef Strategy — the Canadian Cattlemen’s Association, Canada Beef Breeds Council, Beef Cattle Research Council, Canada Beef, The National Cattle Feeders’ Association, Canadian Meat Council and Canadian Roundtable for Sustainable Beef — have announced a


(File photo by Allan Dawson)

Beef sector aims for new 2030 targets

Organizations involved in Canada's National Beef Strategy have announced new goals for the beef sector for the next decade

The Canadian beef industry has new benchmarks to reach for in the next decade. The organizations involved in Canada’s National Beef Strategy — the Canadian Cattlemen’s Association, Canada Beef Breeds Council, Beef Cattle Research Council, Canada Beef, The National Cattle Feeders’ Association, Canadian Meat Council and Canadian Roundtable for Sustainable Beef have announced new 2030

Backers of the certified sustainable beef program are urging more producers to sign up as demand exceeds supply.

Fast-food chain joins beef sustainability effort

Harvey’s signs on to program as demand for certified sustainable beef continues to grow

Fast-food chain Harvey’s has become the latest major buyer to sign up for the ‘sustainable’ beef initiative. But even while the number of retailers is increasing, most cattle producers are taking a ‘wait and see’ approach that has resulted in a gap between supply and demand. However, that gap is closing, said Ponoka rancher Greg

About 4.7 million pounds of beef qualified for a Canadian Roundtable for Sustainable Beef claim in 2018.

Catch-22: supply lags demand in sustainable beef

The Canadian Roundtable for Sustainable Beef framework now needs to focus on financial sustainability and supply

Canada’s sustainable beef effort has reached the retail market, but now needs to work on its own financial sustainability and meeting demand. About 4.7 million pounds of beef qualified for a Canadian Roundtable for Sustainable Beef claim in 2018, according to Cargill. The company is the only processor to currently deliver CRSB certified beef, part


Manitoba Beef Producers celebrating 40th year

Manitoba Beef Producers celebrating 40th year

Annual meeting aims to celebrate the past and anticipate the future

The Manitoba Beef Producers are set to celebrate their 40th year. MBP’s 40th annual meeting is slated for February 7 and 8 at the Victoria Inn in Brandon, with the them ‘Proud past, promising future.’ “MBP’s AGM is a time for delegates to glean knowledge about topics and trends affecting the beef industry, to debate

Meeting the mark for sustainable beef

Meeting the mark for sustainable beef

CRSB supporters hope its newly unveiled logos, trademarks and certification marks may help draw in the consumer once they start appearing on product labels and advertisements

The Canadian Roundtable for Sustainable Beef (CRSB) hopes consumers will soon be on the lookout for its new logos. The organization launched its trademarks and logos, along with rules on how to use them, to the market Sept. 20. The logos and trademarks may soon be appearing on company advertisements, promotional materials or specific products