Canada Beef and the Canadian Cattle Association (CCA) are receiving up to $5,865,110 and $453,364 respectively for marketing activities such as advertising, trade missions, technical training and educational seminars.
Tag Archives Canada Beef
Feds announce $6 million beef marketing boost
Beef campaign aims for the funny bone
Canada Beef says last year’s One and Only Beef campaign struck the right tone
What do a fake moustache, fake tan and a cat with a cloth “mane” on its head all have in common? According to the national organization devoted to promoting beef, they’ll hopefully help boost sales at the meat counter. The latest marketing to come out of Canada Beef hopes a little humour will sway consumers
Beef sector aims for new 2030 targets
Organizations involved in Canada's National Beef Strategy have announced new goals for the beef sector for the next decade
The Canadian beef industry has new benchmarks to reach for in the next decade. The organizations involved in Canada’s National Beef Strategy — the Canadian Cattlemen’s Association, Canada Beef Breeds Council, Beef Cattle Research Council, Canada Beef, The National Cattle Feeders’ Association, Canadian Meat Council and Canadian Roundtable for Sustainable Beef have announced new 2030
Beef demand soars as consumers ‘aggressively’ stock up
Surge in sales accompanied by a jump in people looking online for recipes
Canada’s beef demand has been strong during the pandemic. “Unlike previous disease outbreak issues, COVID-19 has not been about food safety or consumer confidence or issues with food products,” Canada Beef president Michael Young said during a recent online town hall. “Beef demand at retail is up 50 to 70 per cent. Consumers have aggressively
Feds fund Canada Beef export promotion
$6.4 million over three years
Agriculture and Agri-Food Minister Lawrence MacAulay has announced funding of up to $6.4 million over three years for Canada Beef Inc., the national agency for research and promotion. A government release said the funds will support Canadian Beef’s three-year market development and promotion plan targeting key regional hubs in Asia, Europe, North America and Latin
Taiwan again accepting Canadian UTM beef
One of the top international importers of Canadian beef is back in the market after closing its ports to the product last year. Agriculture Minister Lawrence MacAulay and Trade Minister Chrystia Freeland on Friday announced Taiwan will again accept beef from Canadian cattle under 30 months of age (UTMs), effective immediately. Taiwan had pulled the
Pork agency hearings set for 2016
The proposed promotion and research agency would be funded by farmer levies
The Farm Products Council of Canada has scheduled public hearings for Calgary and Montreal in 2016 on the proposed national pork promotion and research agency. The sessions will be in Calgary Jan. 19 and Montreal Feb. 16. The council has been collecting written submissions for the last few months on the proposal for an agency
Consumers want sustainable beef, but defining that may be murky
CNS Canada –– McDonald’s plans on using sustainable beef by 2016, and intends on sourcing at least part of it from Canadian producers. The fast food giant’s latest step toward sustainability is to define what exactly that means. Defining sustainability is important, according to a beef brand officer, because in some cases it’s something consumers
VIDEO: Canada’s Beef Centre of Excellence building demand through emotional connections
The goal is building brand loyalty by demonstrating Canadian beef is best in class
account_id=”2206156280001″ player_id=”ryGLIkmv”] Rob Meijer[/caption] “We need to change the paradigm to put (beef) producers and consumers in a space where they can talk and tell stories, because without that relationship, without the integrity, you cannot create trust, you cannot… earn what we call brand loyalty,” Meijer tells reporters visiting the centre June 10. The facility
Beef, pork producers watch home markets as exports grow
Both sectors have adopted strategies to increase domestic consumer demand
While they’re major players in overseas markets, Canada’s beef and pork sectors also want to stop losing domestic market share to imports, industry representatives told the Canadian Meat Council annual conference. “Imports continue to flow into Canada,” said Derrick Ash, director of national marketing for Canada Pork. Domestic pork consumption dropped by five per cent
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