Plant-based proteins are fine. It is just humorous that they want it to taste like beef and even be in a patty like a beef burger. – Roy Lewis.

Beyond Meat? More like Beneath Beef in my view

Beef 911: Plant-based burgers may come close in some aspects but it remains a highly processed food

Well cattle and beef producers, this is solely marketing for marketing’s sake. With the organic, vegetarian, raised without added antibiotics or hormones movements we are seeing, I suppose a plant-based protein product was probably inevitable. What we as beef producers need to do is keep telling our story — and what we do to raise

Plant-based foods resembling their meaty relatives have gained a lot of interest with consumers and for brands looking to satisfy their hunger.

Comment: The Great Protein War of 2019

Some restaurant chains are offering non-meat burgers, while others double down on beef


The great “protein war” is heating up as several major restaurant chains are either embracing the plant-based movement while others firmly position themselves as guardians of the mighty meat eater. It’s getting confusing with all these announcements, hard to keep track. A&W, Canada’s first Beyond Meat ambassador, started it all a little over 12 months




A 12-week global test of the McDonald’s P.L.T. starts Sept. 30, 2019 in 28 southwestern Ontario stores. (CNW Group/McDonald’s Canada)

Ontario to host global test for McDonald’s pulseburger

The biggest quick-service dining chain on the planet is set to use southwestern Ontario as the global test market for its first foray into Beyond Meat. McDonald’s announced Thursday it will run a 12-week test for a plant-based burger it calls the “P.L.T.” exclusively at 28 restaurants in the region starting Monday. “This test allows


Beyond Meat signage featured on a screen during the company's IPO at the Nasdaq Market site in New York, May 2, 2019.

Comment: Agriculture should welcome, not mock, fake meat

P.T. Barnum, the quintessential showman, might have found today’s food carnival more interesting and far more profitable than his namesake circus of yore. For example, slow food is taking note of the fast rise of meatless, or plant-based, burgers this year. Veggie burgers, their previous incarnation, are not new; the lovely Catherine, my significant other

Tim Hortons had a nationwide rollout for Beyond Sausage Egg + Cheese, Beyond Sausage Farmer’s Wrap and Beyond Sausage Lettuce Tomato sandwiches on its breakfast menu in June 2019. (CNW Group/Tim Hortons)

Tim Hortons retreats from Beyond

Tim Hortons is dialing back its Beyond Meat marketing in Canada and will keep the plant-based meat substitute on its sandwich menus in Ontario and British Columbia alone. The coffee-and-donut chain, an arm of Toronto-based Restaurant Brands International and Canada’s biggest fast-food chain by number of outlets, first test-marketed breakfast sandwiches with the U.S. company’s

Bean burgers made with canola protein powder at Burcon’s alternative meats protein lab in Winnipeg, Manitoba, Canada August 23, 2019. Picture taken August 23, 2019. REUTERS/Shannon VanRaes

Big Ag wants a cut of booming fake-meat market

Winnipeg/Chicago | Reuters — Bunge, one the world’s biggest grain traders, recently disclosed the 1.6 per cent stake it had purchased in the fast-growing fake-meat startup Beyond Meat. The play looked smart after the stock surged more than 250 per cent since the faux burger and sausage maker’s initial public offering in May. Indeed, Beyond


KFC is test-marketing plant-based nuggets and wings at one of its U.S. outlets in Altanta. (Global.kfc.com)

KFC to test plant-based nuggets, wings

Reuters –– Yum Brands said on Monday it will be testing plant-based nuggets and boneless wings at an Atlanta KFC restaurant, the latest fast-food chain trying new options to attract vegan diners. The quick-service fried chicken restaurant will nationally roll out the vegan menu items, produced by U.S. processor Beyond Meat, based on the customer

U.S. meat substitute processor Beyond Meat is testing its products in meatball style in Subway’s Beyond Meatball sub. (CNW Group/Subway Restaurants)

Subway to test-market plant-based ‘meatball’ subs

The world’s biggest fast food chain by number of outlets plans to test-market plant-based meat substitute at some of its Canadian and U.S. restaurants starting next month. Subway on Wednesday announced a “culinary innovation partnership” with Los Angeles-based processor Beyond Meat, beginning with a “Beyond Meatball Marinara” submarine sandwich to be tested at 685 Canadian