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From cheese to maple syrup, what’s in EU-Canada trade deal?

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The European Union and Canada will kick-start a multibillion-dollar trade pact called the Comprehensive Economic and Trade Agreement (CETA) in the coming months after it secured approval from EU lawmakers on Wednesday. Parts of the deal, particularly concerning investment, will only come into force after clearance by more than 30 national parliaments and the assemblies
VIDEO: A message for Canadian agriculture
Local news

VIDEO: A message for Canadian agriculture

Meet misinformation with storytelling, says CBC Radio's Terry O'Reilly

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Terry O’Reilly, veteran ad man and host of the popular CBC Radio show “Under the Influence” told an Ag Days audience in Brandon, Man., on Jan. 18 that telling an emotional story is a better way to influence opinion than repeating facts and figures. Manitoba Co-operator reporter Allan Dawson met with O’Reilly after his presentation
Farmers will do better reaching consumers through emotional stories rather than just facts and figures. That’s the message veteran adman and host of CBC Radio’s, “Under the Influence,” Terry O’Reilly, gave at Ag Days in Brandon Jan. 18.
Local news

When influencing opinion, heart not head

Adman says farmers should use stories to make an emotional connection with consumers

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Ticked off city people don’t get agriculture? Instead of spewing facts, employ emotion, veteran adman and host of CBC Radio’s, “Under the Influence,” Terry O’Reilly, said here at Ag Days Jan. 18. “My industry (advertising) has proven time and time again that information doesn’t necessarily move people,” O’Reilly said. “You have to attach emotion to
Newfoundland and Labrador Premier Dwight Ball and Finance Minister Cathy Bennett lay out the “Flatter, Leaner Management Structure” on Feb. 22. (Gov.NL.ca)
Livestock

Newfoundland shifts Lands Branch to new department

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The government branch overseeing Crown land in Newfoundland and Labrador will join the provincial ministry handling the agrifoods file, as the province moves to cut public sector costs. Premier Dwight Ball on Wednesday announced what he billed as the “Flatter, Leaner Management Structure” for the provincial government, a reorganization which will see 287 management positions
(Photo courtesy Federation des producteurs acericoles du Quebec.)

Quebec extends organic conversion funding plan

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A support program for Quebec farmers to convert crop, livestock or maple syrup operations to organic production will get an extension. Provincial Agriculture Minister Laurent Lessard on Monday announced the three-year, $4 million organic agriculture conversion support program set up in June 2015 will now run to the end of March 2022. The program offers
(CBSA-asfc.gc.ca)

Canada stresses NAFTA talks to involve all members

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Toronto | Reuters –– Any talks to renew the North American Free Trade Agreement would involve all three member nations, a top Canadian official said on Tuesday, dampening speculation the U.S. might seek to sit down with Canada first and then Mexico. “We very much recognize that NAFTA is a three-nation agreement and were there
(Europa.eu)
Livestock

French MNAs take EU-Canada trade deal to court

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Paris | Reuters — More than 100 French left-wing lawmakers decided Tuesday to appeal to the country’s Constitutional Council to block a contentious free trade deal between the European Union and Canada. Supporters of the Comprehensive Economic and Trade Agreement (CETA) say it will boost economic growth and jobs on both sides of the Atlantic.
The agri-food sector could add even more to Canada’s economic growth with a concerted public-private effort.
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Agri-food sector gets nod from key federal panel

The federal Advisory Council on Economic Growth has tipped agriculture and food as an important opportunity

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The agri-food sector has received a big-league endorsement from the federal Advisory Council on Economic Growth. The group gives policy direction to federal Finance Minister Bill Morneau. In a report that will receive plenty of attention around the cabinet table, agri-food is identified as one of eight sectors “where Canada has a strong endowment, untapped
News

Farm leaders welcome high-profile panel’s praise

The federal Advisory Council on Economic Growth recently singled out 
the agri-food sector as a key growth opportunity

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The leaders of farm organizations across the sector are basking in the praise of a high-profile federal advisory board. The Advisory Council on Economic Growth accorded the sector high profile in a recent report on Canada’s economic prospects. The report’s recognition of the agri-food sector should be especially valuable in raising its profile across the

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