Canada’s largest grocer is
 hopping on to the sustainable 
beef value chain bandwagon.

Loblaw joins sustainable beef marketplace

The supermarket chain announced the purchase of one million pounds of certified sustainable beef Dec. 18

Canada’s sustainable beef value chain has its first product commitment from a retailer. Loblaw Companies, one of the founders of the Canadian Roundtable for Sustainable Beef (CRSB), has now joined the companies actively sourcing meat certified through the roundtable’s framework. The supermarket chain announced the purchase of one million pounds of CRSB certified beef Dec.

Canadian Cattlemen’s Association sees beef potential in Europe

Canadian Cattlemen’s Association sees beef potential in Europe

More vets needed to certify animals were raised without growth promotants

Canada could be selling more beef to Europe if it increased the number of veterinarians trained to approve cattle for shipment there or secured approval for using Verified Beef Production Plus (VBP+) to meet European requirements, the Canadian Cattlemen’s Association (CCA) says. Since the free trade agreement with Europe came into effect nearly two years


Backers of the certified sustainable beef program are urging more producers to sign up as demand exceeds supply.

Fast-food chain joins beef sustainability effort

Harvey’s signs on to program as demand for certified sustainable beef continues to grow

Fast-food chain Harvey’s has become the latest major buyer to sign up for the ‘sustainable’ beef initiative. But even while the number of retailers is increasing, most cattle producers are taking a ‘wait and see’ approach that has resulted in a gap between supply and demand. However, that gap is closing, said Ponoka rancher Greg

A newborn black angus calf with it's mother

Canadian Angus Association to pursue verified sustainability

Canadian Angus Association CEO Rob Smith says the group is looking at programs like Verified Beef Production Plus for inspiration when it comes to certifying sustainability

Canadian Angus Association CEO Rob Smith wants his organization to take a larger role in verifying responsible management. “We’re going to take a look at the process for Verified Beef Production Plus and we’re going to take a look at the forms and the administrative requirements of that and we’re going to create a Canadian