social media Archives - Page 4 of 8

Farmers will do better reaching consumers through emotional stories rather than just facts and figures. That’s the message veteran adman and host of CBC Radio’s, “Under the Influence,” Terry O’Reilly, gave at Ag Days in Brandon Jan. 18.

When influencing opinion, heart not head

Adman says farmers should use stories to make an emotional connection with consumers

By Allan Dawson February 24, 2017

Ticked off city people don’t get agriculture? Instead of spewing facts, employ emotion, veteran adman and host of CBC Radio’s, “Under the Influence,” Terry O’Reilly, said here at Ag Days Jan. 18. “My industry (advertising) has proven time and time again that information doesn’t necessarily move people,” O’Reilly said. “You have to attach emotion to

Owen Roberts speaks at the University of Manitoba.

Local news

Diversity of opinions OK

If you want to reach urban audiences, ditch the email and pick up the phone

By Shannon VanRaes February 23, 2017

Whether you’re in the house, the combine or the barn, it’s something that rarely leaves your side — your phone. But while farmers are using their devices for everything from surfing the Internet, to purchasing fertilizer and checking weather forecasts, producers, farm organizations and commodity groups are overlooking the basics of communication when it comes

Editorial, Opinion

Editorial: Butt out

By Gord Gilmour January 12, 2017

Recently Manitoba’s Bothwell Cheese announced it had received Project GMO certification for one of its product lines. Boiled down, it means the cheese in question is made from milk that comes from cows fed non-GMO feed. The move came, the company explained at the time, as a result of consumers asking for such a product.

Comment, Opinion

Monsanto is dead. Now what?

The lightning rod for resentment won’t be there to kick around anymore

By Sylvain Charlebois September 23, 2016

It seems Monsanto is finally out of its misery. Arguably the most detested company in the world, it will likely cease to exist with Bayer’s acquisition. Monsanto’s own attempt to acquire Swiss-based Syngenta not only failed, but also was received with extreme prejudice. But now with Bayer’s acquisition of the St. Louis-based company, Monsanto, or

Editorial, Opinion

Editorial: Free enterprise?

By Laura Rance-Unger May 3, 2016

We all know there is one breed that produces the best beef. But ask a group of ranchers which breed that is, and you’ll get a whole bunch of different answers. They will also differ on “best” management practices, such as when to calve or what to feed, based on what works best on their

French’s Ketchup has been a viral sensation, but how Canadian is it really?

Comment

The ketchup saga

Imperfect information fuelled this social media uprising

By Sylvain Charlebois March 28, 2016

The politics of food distribution is alive and well, or so it would seem. Without notice, Loblaws decided to dump French’s Ketchup, causing a two-day viral backlash by the public. The pressure was so great that Loblaws actually reversed its decision, just a few days after making it. Many are speculating how unfair competitive practices

Crops

Six numbers in agriculture to make you stop and think

It isn’t as quiet as you might think on the home front. Yes, today’s farms seem stable, but the next evolutionary wave is gaining energy

By Maggie Van Camp March 18, 2016

In 2009, total Canadian net farm income was $2.8 billion. Four years later, it was $10 billion more, with Statistics Canada’s saying a $5.6-billion rise in the total value of farm-owned inventories from the year before accounted for almost all of the increase in total net income in 2013 That inventory increase came from a

Local news

Social media — use it, but have a plan

Communication specialist provides advice on how to create a social media presence

By Jennifer Paige March 2, 2016

Being a part of the online community is no longer a choice if you want to be relevant in today’s business world, says Karen Burton, marketing and communication co-ordinator with the Provincial Exhibition of Manitoba. “It is not a matter of if you should be on social media, you have to be on social media.

Hogs, Local news

MPC hopes to relaunch social media presence in wake of threats

Staff at the Manitoba Pork Council were threatened after a pig named Mercy was sent to slaughter

By Shannon VanRaes February 16, 2016

It started with a loose sow and ended with death threats. “It really got out of control very quickly,” said Andrew Dickson, general manager of the Manitoba Pork Council, recalling how public interest in a pig found near Winnipeg’s Perimeter Highway last May quickly evolved into something more sinister. Nicknamed “Mercy the Pig” the sow

This ‘I heart bacon’ photo was among many pro-pork images on the Twitterverse last week.

Did you know?

Pro-bacon backlash on social media

Negative tweets on the WHO recommendations outnumbers positive ones by more than 6.5 to 1

By Melissa Fares November 6, 2015

Bacon lovers took to social media last week to express disdain over a World Health Organization report that said processed meat is likely to cause cancer. The hashtags #FreeBacon, #Bacongeddon and #JeSuisBacon were among the top-trending topics worldwide on Twitter for a second straight day last Wednesday. Celebrities, politicians and ordinary consumers were reacting to

Daily Network News

‘Significant’ Canadian GDP slide expected in 2026, FCC says

Gene edited, PRRS resistant pig approved in Canada

U.S. livestock: Cattle futures end week higher

AgCanadaTV

AgCanadaTV: Inflation puts tighter squeeze on farmers

Cyber-Savvy Farmer