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close-up of cattle
Livestock, Opinion

Editorial: Time to quit fighting COOL

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Maybe we missed it, but somehow we expected there would be more of a buzz when McDonald’s announced that it had chosen Canada for its first-ever project to source sustainable beef. We saw no industry or government releases welcoming the announcement, which seems a bit odd. After all, McDonald’s is North America’s largest beef buyer.
(Dave Bedard photo)
Livestock

KFC faces pressure after McDonald’s says no antibiotics in chicken

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Los Angeles/Chicago | Reuters — KFC, the world’s largest chain of fried chicken restaurants, may face pressure from consumer and environmental groups to change how its poultry are raised after McDonald’s said it would switch to chicken raised without human antibiotics. McDonald’s will phase out chicken raised with antibiotics that are important to human health
McDonald’s in March launched a new “Welcome to McDonald’s” ad campaign in Canada, featuring the chain’s Canadian food suppliers, staff and customers. (Dave Bedard photo)
Livestock, Markets

McDonald’s vows ‘modern’ makeover amid U.S. sales struggle

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Reuters — McDonald’s on Monday vowed to remake itself as a “modern, progressive burger company” after aggressive competition from Chipotle Mexican Grill, Chick-fil-A and myriad “better burger” chains bit into U.S. restaurant sales last month. February ended the run of former CEO Don Thompson. His short tenure included 2014, when falling profit, revenue and traffic
(McDonalds.com)
Livestock, Markets

McDonald’s to ‘evaluate’ antibiotic use in Canadian chicken

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The Canadian arm of fast-food giant McDonald’s isn’t yet moving to follow its U.S. counterpart’s plans to phase out use of certain antibiotics on chickens in its supply chain. The U.S. chain announced Wednesday it would move, over the next two years, to only purchase chicken “raised without antibiotics that are important to human medicine.”
(McDonalds.com)
Dairy cattle, Livestock

McDonald’s to phase out human antibiotics from U.S. chicken supply

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Reuters — McDonald’s U.S. restaurants will gradually stop buying chicken raised with antibiotics vital to fighting human infections, the most aggressive step by a major food company to change chicken producers’ practices in the fight against dangerous “superbugs.” The world’s biggest restaurant chain announced on Wednesday that within two years, McDonald’s USA will only buy
From left to right: Larry Thomas, Hubert Lau and Ted Power.
Beef cattle

BIXS transfers ownership to new privately held company

ViewTrak with CCA, are the initial shareholders in new BIXS program

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A new partnership announced this week could raise the profile and popularity of the Canadian cattle ID and information exchange system. Beef InfoXchange System (BIXS), founded by the Canadian Cattlemen’s Association (CCA) declared Dec. 8 it is transferring ownership to a new privately held company, of which the initial shareholders are the CCA and ViewTrak, an
Cattle in a pasture
Beef cattle, Livestock

Canada to be site of McDonald’s sustainable beef pilot

McDonald’s is working with CCA on ambitious project to make Canada the 
first country to supply it with sustainable beef

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McDonald’s has chosen Canada over Australia and Europe for a pilot project in its ambitious quest to serve only “sustainable beef” in its massive global restaurant empire. The exact terms of the pilot — or even a definition of sustainable — have yet to be finalized, but the fast-food giant has the backing of the

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