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A+W, whose English Muffin Bacon + Egger is shown here, plans to go head to head against McDonald’s in offering all-day breakfast across Canada by the end of February. (CNW Group/A+W Food Services of Canada Inc.)
Beef cattle, Livestock

McDonald’s, A+W roll out all-day breakfast for Canada

By ,
Burger chains McDonald’s and A+W expect to dial up their demand for Canadian eggs as they offer all-day breakfasts alongside their beef and chicken wares across the country, starting next month. Toronto-based A+W announced Thursday it would be “the first national burger chain to offer all-day breakfast at its restaurants” coast-to-coast starting Feb. 27, after
McDonalds happy meal
Comment

Can McDonald’s Happy Meal find a healthy balance?

An interesting idea to encourage children to get in shape in the wake of the Olympics 
completely backfired for the fast-food giant

By
Despite the wonderful athletic performances at the Olympics – including Canada’s many medals – the big winner in Rio was certainly the International Olympic Committee (IOC), through its mega sponsorship deals. Over the years, well-known companies such as Coke and Kellogg’s have poured millions into the IOC. But the biggest name in food at the
Jeffery Fitzpatrick-Stilwell, senior manager 
of sustainability for McDonald’s Canada.
Livestock, Local news

McDonald’s backs Manitoba research project

Newly established beef and forage research farm recently 
opened its doors to showcase value to sector


By
McDonald’s Canada sees itself as a longtime partner of the Manitoba beef industry. It contributed $25,000 in February to the Manitoba Beef and Forage Industry for a collaborative project of science-based research to enhance ecosystems, producer profitability and build awareness of the beef and forage industry. One McDonald’s executive says the now-completed pilot is just
(McDonalds.com)
Crops

McDonald’s to remove corn syrup from buns

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Reuters — McDonald’s Corp. will replace corn syrup in hamburger buns with sugar this month and has removed antibiotics that are important to human medicine from its chicken months ahead of schedule, it said Monday, moves that are part of its drive to target increasingly health-conscious consumers. The fast food company also said it eliminated
Industry enthusiastic about McDonalds’ approach
Beef cattle, Livestock

Industry enthusiastic about McDonalds’ approach

Fast food chain worked with producers

By
Producers who participated in McDonald’s “verified sustainable” pilot are enthusiastic about the project and the lessons learned. “It felt like they (McDonald’s) were going to the grassroots where the other competitors were not,” said Les Wall, feedlot operator and owner of KCL Cattle Company near Coaldale, Alta. “I felt like the other competitors were doing
Vancouver-based Earls has backed away from its decision to seek Certified Humane Beef exclusively from a Kansas-based supplier.
News

Earls’ reversal wins battle, not war

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One of Canada’s highest-profile food and agriculture commentators says the beef industry shouldn’t be celebrating victory over getting Earls to roll back its humane beef certification decision. Sylvain Charlebois, a professor of marketing studies at the University of Guelph who frequently writes about food consumers and how they interact with the agriculture and food industry,
(Darden.com)
Livestock

Activists press Olive Garden on antibiotics, worker pay

By ,
Los Angeles | Reuters — Dozens of activist groups, emboldened by recent policy shifts at major U.S. restaurants, are demanding Olive Garden owner Darden Restaurants change its food and labour practices. Their sweeping agenda, part of a campaign called “Good Food Now,” includes calls for the nation’s largest full-service restaurant operator to strengthen its antibiotics

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