A 12-week global test of the McDonald’s P.L.T. starts Sept. 30, 2019 in 28 southwestern Ontario stores. (CNW Group/McDonald’s Canada)

Ontario to host global test for McDonald’s pulseburger

The biggest quick-service dining chain on the planet is set to use southwestern Ontario as the global test market for its first foray into Beyond Meat. McDonald’s announced Thursday it will run a 12-week test for a plant-based burger it calls the “P.L.T.” exclusively at 28 restaurants in the region starting Monday. “This test allows

Cargill moves beyond pilot program for sustainable beef

Cargill moves beyond pilot program for sustainable beef

Its foray into sustainable beef was successful enough that the company is 
making it a standing program, with some improvements coming down the pipe

Last year was good for Cargill’s sustainable beef pilot project — good enough that the company is turning it into a standing program. The pilot is currently the only source for beef verified under the Canadian Roundtable for Sustainable Beef (CRSB) standards. Producers audited to the standard can expect an extra payment for their cattle,






(File photo by Dave Bedard)

Cattle traceability to pay off in Cargill pilot

UPDATED, Nov. 2 — A pilot program running through one of Canada’s biggest beef packing plants aims to test systems that can show consumers the exact path of their beef from ranch to restaurant — and reward cattle producers for their trouble. Cargill on Wednesday announced a new year-long Canadian Beef Sustainability Acceleration pilot, with





Editorial: The science of marketing

There’s an old truism from the world of marketing that goes, “the customer is always right.” Too often these days it’s used by bad customers to justify their even worse behaviour. They seem to feel it excuses all sort of boorishness, from yelling at the wait staff to making insulting low-ball offers. But its original

(Dave Bedard photo)

Subway says it shut hundreds of U.S. restaurants last year

Reuters — U.S. sandwich chain Subway Restaurants said on Thursday it shut 359 restaurants in the U.S. last year, amid stiff competition in a highly fragmented fast-food industry. Subway, owned by Doctor’s Associates, is the world’s largest fast-food chain by number of restaurants. It had 26,744 locations operating in the U.S. at the end of