food value chain Archives - Manitoba Co-operator

Kim McConnell, founder and former CEO of AdFarm spoke about building public trust at the Canadian Forage and Grassland Association’s national conference held on November 14 and 15 in Winnipeg.

The whole value chain is needed to build consumer trust

Communications expert Kim McConnell says farmers shouldn’t shy away from  controversial topics when it comes to having conversations with consumers

By Jennifer Paige December 5, 2016

When it comes to building public trust, the message needs to come from every player in the agriculture and food value chain. “Every part of the value chain has a role to play. We need a co-ordinated approach when it comes to building trust with consumers because fragmentation reduces our strength, reduces our efficiency and

News

McDonald’s rolls out campaign thanking farmers

Eighty-five per cent of the food it serves three million Canadian customers per day comes from Canadian farmers

By Laura Rance-Unger September 15, 2015

McDonald’s Restaurants of Canada wants Canadian farmers to know they couldn’t do it without them. The company rolled out a month-long advertising campaign this week with commercials featuring empty containers for its most popular menu items with the slogan “not without Canadian farmers.” Television and online commercials link consumers to its Our Food Your Questions

Country Crossroads, Recipe Swap

Recipe Swap: ‘Buy Manitoba’ no passing fad

By Lorraine Stevenson May 17, 2012

We saw a new Buy Manitoba program launched this spring, urging more of us to feel proud of the local food and flavours of our province, and to learn more about our food’s origins. It’s been launched between the Manitoba Food Processors Association, the provincial government, plus a whole series of food sector partners with

News

Canada lagging in ag research

By Alex Binkley April 20, 2012

Canadian agriculture is being shortchanged by governments when it comes to basic research compared to other countries, according to John Cranfield of the University of Guelph. “We are standing still while other countries are getting ahead of us,” said Cranfield, citing statistics from the Organization for Economic Co-operation and Development. The professor, an agricultural economist,

Livestock

Province Launches “Buy Manitoba” Program

By Manitoba Government Release October 21, 2010

The Manitoba government is providing $742,100 for a two-year campaign to raise the profile of Manitoba products for consumers, Agriculture, Food and Rural Initiatives Minister Stan Struthers announced Oct. 18. “Locally produced foods are a fresh choice for our consumers and buying locally supports Manitoba producers and processors,” said Struthers. “Manitoba shoppers surveyed have told

Oilseeds, Opinion

Farmers As… Health-Care Professionals?

By Laura Rance-Unger August 27, 2009

It’s become common for farmers to refer to themselves as food producers, environmental managers or businesspeople. Now a discussion paper recently commissioned by the Canadian Agri-Food Policy Institute (CAPI) aims to radically expand their job description. How about adding “health-care professional” to your resumé? Concluding that farmers’ fortunes and public health are intrinsically linked, the

Daily Network News

U.S. livestock: Chicago cattle futures climb on post-Thanksgiving trade

U.S. grains: Corn futures set June high on US export demand

California researchers create nitrogen-fixing wheat

Tag Archives food value chain

The whole value chain is needed to build consumer trust

McDonald’s rolls out campaign thanking farmers

Recipe Swap: ‘Buy Manitoba’ no passing fad

Canada lagging in ag research

Province Launches “Buy Manitoba” Program

Farmers As… Health-Care Professionals?

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