A few more Canadians eat beef now than they did in 2022 according to a survey from the Canadian Roundtable of Sustainable Beef (CRSB).
CRSB Certified Mass Balance mark to be displayed on beef in 131 stores
Assessment reveals industry has reduced emissions by 15 per cent
The program, launched in 2017, came up for its five-year review in 2022
Producers with a loan from FCC and certification from the Canadian Roundtable for Sustainable Beef can apply for an extra payday
Retailer pledges to take over 680 tonnes in 2022
Chain to be first retailer in Canada with certified-sustainable label on pack
'Supply adjustment' ends next month, company says
Its foray into sustainable beef was successful enough that the company is making it a standing program, with some improvements coming down the pipe