cows feeding on bales in winter

Beef leaders strive to drive industry forward

Goals include boosting production efficiency by 15 per cent and increasing 
carcass cut-out value by 15 per cent in just five years

Business gurus call them Big Hairy Audacious Goals — and now Canadian beef leaders have to figure out how to achieve the ones they’ve set for their industry. “You have to pick a place to get to,” said Trevor Atchison, co-chair of the National Beef Strategic Planning Group. “You can’t make every goal in life,


Canada Beef’s First President Focusing On Strengths

While the term “mega-agency” has been used to describe Canada Beef Inc. (CBI), its very first president prefers to think in smaller, more specialized terms. “It’s funny, you know, I’ve heard that ‘mega-agency’ term and frankly, I see it a little bit differently. I see it more from a boutique point of view. We’re going

BIXS System Ready For Prime Time – for Aug. 26, 2010

CALGARY Ranchers who wondered why they bothered to put RFID tags in their calves’ ears every spring will soon find out the reason. After extensive beta-testing by computer-savvy ranchers this summer, the online record-keeping system called the BIXS, or Beef InfoXchange System, will be ready for launch for the cow-calf sector by September of this


Flap Over EFAP Funding

“If you saw my application – it would make a grown man weep” – BRIAN STERLING First, there was the Environmental Farm Plan in 2005. It met with rave reviews from producers, who lined up in droves to become involved in the process – and to get their share of freebies from the four-year program’s