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Editorial, Opinion

Editorial: Consumer divorce

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Talking to farmers these days about their relationship with consumers is like talking to a jilted lover. They can’t understand what’s just happened. In their minds, things were going so well. They’ve done what consumers asked, provided cheap and safe food, produced with the most modern technology. Everything was going along swimmingly, farmers thought. True,
Hand going through the field
Comment, News & Opinion

Developing a Canadian food advantage

Farmers and the industry need to actually demonstrate that their products are produced sustainably

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What would you guess is the single most important ingredient in modern food production? Good seeds? Rainfall? Fertilizer? The surprising answer is that around the world, the scarcest and most precious resource for producing food is trust. Luckily, Canada has natural advantages that could allow the people of the world to view us as their
Men standing in field
Comment, News & Opinion

Canadian farmers can’t ignore public engagement

More than 93 per cent of Canadians admit to knowing little or nothing about how their food is produced

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Have you heard the new buzzwords for farming and food? One is “social licence,” followed very closely by another, “sustainability.” These are not new to other sectors, but seemed to have taken those who farm or produce food in this country by surprise. Are Canadian farmers really in danger of losing their social licence to
Editorial, Opinion

Editorial: A fine balance

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Few would doubt the special nature of the agriculture industry. After all, it’s the only sector I can think of that rates its own census, and one of the very few which has its own federal and provincial governmental departments. There are programs such as AgriStability and provincial crop insurance and special dispensation in a
Taking a picture of a grocery item
Comment

Social licence – where do I buy one?

More consumers are becoming concerned about the origins of their stuff

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I saw a cartoon recently that showed an oil company executive at the Department of Motor Vehicles asking if this was the place to buy a social licence. If only it actually worked that way. What is “social licence” anyways? Generally speaking, it is the acceptance by society of a particular industry or industry practice.
The CAPI report identifies consumer issues about food that include health, nutrition, food safety, sustainability, ethics, food security and reliability of supply.
News

The ultimate consumers’ choice award

Significant change is needed throughout the sector to secure Canada’s future global competitiveness

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If farmers and food manufacturers want to be ranked world leaders, then they have to prove to Canadian consumers they deserve that status, says the Canadian Agri-Food Policy Institute. In the final report out of a process charting the industry’s future growth that began last fall, CAPI said the sector should consider setting a goal
Hogs, Opinion

Consumers trust farmers — but not farming

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Despite claims to the opposite, the increasing chances of Donald—“You’re fired!”—Trump changing to “I, Donald—do solemnly swear—Trump” is not a sign of the coming apocalypse. Granted, the end could be closer than we think when any billionaire steps off his Boeing 757 airliner and declares, “I could stand in the middle of 5th Avenue and
Butter lovers are smiling because of better news about health, and 2014 consumption was almost six per cent higher than the previous five-year average.
Dairy cattle, News

Butter back in consumers’ good books

Once the bad boy of foods, butter is regaining its place 
at the table as consumers look to richer tastes

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Consumers are beginning to warm up to butter — again. After years of anti-fat admonishments, diets and fads, butter is regaining popularity, according to Dairy Farmers of Manitoba. “It’s an amazing story, because years ago the medical profession said butter was bad for you,” said Henry Holtman, the organization’s vice-chairman. “Now that whole opinion has
“This is a problem that will likely never be solved but the most important thing is to encourage dialogue with consumers.” – Mike Olson, vice-president of fresh merchandising with Overwaitea Food Group.
Crops, Livestock

Attitudes toward food — bridging the rural-urban divide

A group of industry panellists says a lack of food literacy in urban centres and an overload of 
misguided information is furthering the gap between rural and urban residents

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Farmers often remark that today’s consumer is two or three generations removed from the farm, but that works both ways — the farmer is two or three generations removed from the consumer. That makes for some misunderstanding when consumers are asking more about where their food comes from, said panellists at the recent annual meeting
“The little red barn doesn’t exist anymore,” said Robert Saik, CEO of Agri-Trend. “That’s the problem. People’s romanticized view of agriculture doesn’t exist anymore.”
Opinion

Editorial: Bridging the urban-rural divide

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Canadian farm writers tackled a thorny subject at their recent annual meeting in Calgary — bridging the urban-rural divide. True to form, some speakers took a contrarian view, starting with the conference’s red hip-roofed barn logo. “The little red barn doesn’t exist anymore,” said Robert Saik, CEO of Agri-Trend. “That’s the problem. People’s romanticized view

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