“It’s exciting to see the 15 per cent reduction in GHG emissions intensity, which puts us on track to achieve the 33 per cent reduction 2030 goal that the industry has set.” – Ryan Beierbach, chair of the Canadian Roundtable for Sustainable Beef.

GHG reductions highlight Canadian beef sustainability report

Assessment reveals industry has reduced emissions by 15 per cent

A new report marks a win for a Canadian beef industry striving to minimize its carbon footprint. The industry has reduced the greenhouse gas emissions required to produce one kilogram of beef (boneless and consumed) by 15 per cent since 2014, according to the recently released National Beef Sustainability Assessment (NBSA) and Strategy report. “It’s


photo: canada beef

FCC launches sustainable beef incentive

Producers with a loan from FCC and certification from the Canadian Roundtable for Sustainable Beef can apply for an extra payday

Farm Credit Canada (FCC) wants to pay its beef sector clients for joining up with the Canadian Roundtable for Sustainable Beef (CRSB). On May 24, the company announced its FCC Sustainability Incentive Program. The program promises a yearly payment to producers who are certified through the CRSB, up to maximum of $2,000. Producers can reapply for the payment

Walmart Canada is the first retailer in Canada to offer on-pack certified sustainable claims on a line of beef products.

Sustainable beef interest hits new peak

About 17 per cent more beef was sold with a CRSB sustainability claim last year

Canadians were more likely to consume certified sustainable beef last year than ever before. The Canadian Roundtable for Sustainable Beef (CRSB) says that 5.6 million pounds of beef were sold from July 1, 2020 to June 30, 2021 with a CRSB framework claim. The framework lays out sustainability standards for farms, feedlots, processors and others,


Sustainable beef body asks for farmer input

Chair Anne Wasko says the CRSB is seeking feedback from all producers

The Canadian Roundtable for Sustainable Beef (CRSB) is urging producers to weigh in on the next round of environmental metrics on the beef industry. The roundtable launched a producer survey in late September. Responses will be part of the roundtable’s benchmarking efforts and will provide updated numbers to estimates calculated by the CRSB following the

Walmart Canada will be the first retailer in Canada to offer on-pack certified sustainable claims on a line of beef products.

Walmart to add sustainable beef label

Packages of Walmart Canada beef patties will sport a sustainability claim from the Canadian Roundtable for Sustainable Beef

Canadians buying their groceries at Walmart will be getting more familiar with certified sustainable beef. On May 10, Walmart Canada announced that beef patties from the Your Fresh Market brand will add an on-package product claim based on standards from the Canadian Roundtable for Sustainable Beef (CRSB). The brand will now feature the CRSB’s “mass


Many consumers are revisiting their relationship with animal proteins, both at the meat counter and in the dairy products section.

Comment: Plant based still a thing despite COVID-19

Sales are still growing quickly in this relatively new market space

Think plant protein is just a passing fad? Think again. People are buying. Despite the pandemic and the chaos surrounding containment and vaccination rules, consumers are quietly enjoying the products made from plant proteins and milk alternatives. According to recent data offered by Nielsen, since the start of 2020 sales of vegetable protein products have

Canada’s largest grocer is
 hopping on to the sustainable 
beef value chain bandwagon.

Loblaw joins sustainable beef marketplace

The supermarket chain announced the purchase of one million pounds of certified sustainable beef Dec. 18

Canada’s sustainable beef value chain has its first product commitment from a retailer. Loblaw Companies, one of the founders of the Canadian Roundtable for Sustainable Beef (CRSB), has now joined the companies actively sourcing meat certified through the roundtable’s framework. The supermarket chain announced the purchase of one million pounds of CRSB certified beef Dec.


Pluses and minuses: COVID-19 hurts then helps beef sustainability

Pluses and minuses: COVID-19 hurts then helps beef sustainability

COVID-19 may have created a chance for sustainable beef to fall upward from an initial dip early in the pandemic

[UPDATED: Nov. 3, 2020] Canada’s burgeoning value chain for sustainable beef was not spared the wrecking ball that was COVID-19 earlier this year, but it hopes to find greener pastures in which to land. Why it matters: Efforts to build a separate supply chain for sustainable beef ran into challenges from market disruptions to logistical

Cattle producers have lofty new goals in the run-up to 2030.

Beef sector aims for new 2030 targets

The beef operation of 2030 will have a smaller environmental footprint,better grazing ecosystems and greater efficiency

The Canadian beef industry has new benchmarks to strive for in the next decade. The organizations involved in Canada’s National Beef Strategy — the Canadian Cattlemen’s Association, Canada Beef Breeds Council, Beef Cattle Research Council, Canada Beef, The National Cattle Feeders’ Association, Canadian Meat Council and Canadian Roundtable for Sustainable Beef — have announced a