Research proves that he likes it better than the white stuff.

Rural kids like milk better (especially if it’s free)

School milk consumption dropped by almost half 
when chocolate was not available

Kids drink more chocolate milk than regular milk when offered a choice, and rural kids drink more milk than urban kids when it’s offered free. That’s the conclusion of “Impact of the removal of chocolate milk from school milk programs for children in Saskatoon, Canada,” a paper published Jan. 14 in the journal Applied Physiology,





Lethbridge College to set up farm BRM curriculum

One of the first initiatives to be set up in Lethbridge College’s new agribusiness program will be a business risk management curriculum, drafted in a new partnership with the province’s cattle feeders association. The college and Alberta Cattle Feeders Association announced Wednesday they’ll jointly develop programming to be “offered in a variety of delivery modes

Premier Stephen Harper and Manitoba Premier Greg Selinger examine flooded areas around Brandon in July 2014. (PMO photo by Jill Thompson)

Manitoba seeks more climate-responsive risk management

A Manitoba provincial task force has been set up to seek ways in which farm risk management programs could be “more comprehensive and sustainable” in handling “climate-related challenges” such as floods. “Manitoba’s farmers have told us existing agricultural programs can’t adequately address these climate-related challenges, especially as they become more common,” Agriculture Minister Ron Kostyshyn


(Monsanto.com)

Manitoba to boost insurance coverage on pedigreed soybeans

Increased coverage for pedigreed soybeans is among the changes planned for Manitoba’s provincial crop insurance program for the 2015 growing season. Soybeans are expected to be the largest pedigreed seed crop in Manitoba this year, the province said in a release, and the increased coverage is expected to reflect the “additional cost” of producing the

antique newspaper from 1888

The Nor-West Farmer and Manitoba Miller

Our History: January 1888

The Co-operator’s predecessor The Scoop Shovel was not Manitoba’s first farm publication — that honour belongs to The Nor-West Farmer and Manitoba Miller, which began in 1882, later becoming The Grain Growers Guide and later Country Guide. This page from the January 1888 issue contains advertisements from Binscarth Stock Farm, Beresford Stock Farm in Brandon,


cattle in a snowy pasture

A new strategy for developing Canada’s beef sector

This strategy is about how we can work together to best position our industry to compete for a larger share 
of the world market and to become the high-quality beef product of choice in the world

The following is an excerpt from the executive summary from the recently released document “Investing in a strong future for Canada’s beef industry,” which maps out an aggressive strategy for industry development both short and long term. The full document can be found at: www.beefstrategy.com. The Canadian beef industry is at a pivotal point in time.

Sask. study strengthens case for chocolate milk

Pulling chocolate milk from schools over its sugar and calorie content may drive down children’s overall milk consumption at school and make the nutritional benefits tougher to replace, a new Saskatchewan study finds. Researchers from the University of Saskatchewan’s College of Pharmacy and Nutrition, with funding from Dairy Farmers of Canada, have now looked at