man with oranges in front of his eyes

Star power advertising, but not for junk food

Entertainment and sports celebrities promote the ‘FNV’ brand

A U.S. organization that promotes healthy eating is taking a page from the playbook of its junk food competitors. It’s launched FNV — a brand focused on increasing consumption and sales of fruits and vegetables among teens and moms. Last week it announced a campaign to promote FNV using entertainment and sports celebrities such as



(McDonalds.com)

McDonald’s to ‘evaluate’ antibiotic use in Canadian chicken

The Canadian arm of fast-food giant McDonald’s isn’t yet moving to follow its U.S. counterpart’s plans to phase out use of certain antibiotics on chickens in its supply chain. The U.S. chain announced Wednesday it would move, over the next two years, to only purchase chicken “raised without antibiotics that are important to human medicine.”


Sask. backs new northeastern shortline

A Canadian National Railway (CN) spur line in northeastern Saskatchewan, set to become the province’s 14th shortline this spring, has picked up provincial financing. The provincial government on Wednesday announced an interest-free loan worth about $550,000 for Kinistino-based Northern Lights Railroad to buy 59 km of track from Melfort west to Birch Hills on CN’s

(Dave Bedard photo)

Viterra boosts Glencore results

Commodity giant Glencore saw its earnings from mining and oils drop last year, but saw a 172 per cent increase in its earnings from agricultural trading — largely due to results from Viterra. The world’s largest commodity trader on Monday reported overall EBITDA (earnings before interest, taxes, depreciation and amortization) of $12.8 billion on sales


vintage newspaper advertisement for farm equipment

White Farm Equipment was “here to stay”

Our History: March 1984

This advertisement from White Farm Equipment in our March 1, 1984 issue assured customers that despite three tough years of poor market conditions, the company was in it for the long term. White was originally formed from Oliver, Cockshutt and Minneapolis-Moline. Today White is an AGCO brand. Our front page that week had a photo