VIDEO: A message for Canadian agriculture

VIDEO: A message for Canadian agriculture

Meet misinformation with storytelling, says CBC Radio's Terry O'Reilly

Terry O’Reilly, veteran ad man and host of the popular CBC Radio show “Under the Influence” told an Ag Days audience in Brandon, Man., on Jan. 18 that telling an emotional story is a better way to influence opinion than repeating facts and figures. Manitoba Co-operator reporter Allan Dawson met with O’Reilly after his presentation