sustainable beef Archives - Page 3 of 4

Public input sought on sustainable beef indicators

Ranchers, consumers and others who have thoughts on how beef and its cattle should be sustainably produced in Canada are asked to speak up again, this time by early November at the latest. The Canadian Roundtable for Sustainable Beef (CRSB), in the midst of developing a Verified Sustainable Beef Framework, has released its new draft

Beef cattle, Livestock

Going green all the way to the bank

A new pilot will pay producers for sustainably sourced beef, but exact payment amounts are still up in the air

By Alexis Stockford September 20, 2017

Select beef producers may soon get paid for sustainability, something that has been a long-dangled carrot for farmers who have been told that auditing their farms will add value. The recently launched Canadian Beef Sustainability Acceleration pilot, run through Cargill, Verified Beef Production Plus (VBP+) and beef tracker Beef InfoXchange Systems (BIXS), will pay credit

Beef cattle, Livestock

CRSB verification turns to processors as framework consultations continue

The Canadian Roundtable for Sustainable Beef has turned its eyes to the processing industry as development on its incoming verification framework continues

By Alexis Stockford August 29, 2017

Beef processors are being asked how their sustainability should be graded when the Canadian Roundtable for Sustainable Beef (CRSB) verification framework is released later this year. The CRSB has released a draft of its processing sustainability indicators and invited the public to comment online from June 29 to Aug. 29. Comments will be refined before

The marketplace is sending signals it wants verified sustainable beef, says the chair of the committee behind VBP Plus.

Beef cattle, Livestock, News

New verified beef program makes a timely debut

Revamped VBP program means producers can document their  animal care, biosecurity, and environmental practices

By Alexis Kienlen July 15, 2016

The newly launched Verified Beef Production Plus program is taking Canada one step closer in its quest towards verified sustainable beef, says one of its designers. “This is just from my perspective, but we have always had early adopters — the people who believe in it — but there have never been clear market signals,”

Emily Murray, general manager of the Cargill burger patty plant in Spruce Grove, and Andrew Brazier, director of the worldwide supply chain with McDonald’s Corporation, both presented the results of McDonald’s global pilot project.

Beef cattle, Livestock

‘Sustainable’ beef pilot a success — but the job isn’t done yet

McDonald’s pilot is complete but now the Canadian beef industry  has to create and implement its own standards

By Alexis Kienlen June 14, 2016

After being the first to source and track “verified sustainable” beef for McDonald’s, the Canadian cattle industry has a new challenge — create its own standards that all of its buyers can use. The wrap-up event drew more than 300 ranchers and industry players to celebrate the accomplishment — a sharp contrast to the quiet,

Beef cattle, Livestock

Industry enthusiastic about McDonalds’ approach

Fast food chain worked with producers

By Alexis Kienlen June 14, 2016

Producers who participated in McDonald’s “verified sustainable” pilot are enthusiastic about the project and the lessons learned. “It felt like they (McDonald’s) were going to the grassroots where the other competitors were not,” said Les Wall, feedlot operator and owner of KCL Cattle Company near Coaldale, Alta. “I felt like the other competitors were doing

Earls president Mo Jessa took to YouTube on Wednesday to announce the company will work with Alberta ranchers to source beef meeting its criteria. (Earls.ca)

Beef cattle, Livestock, Markets

Earls retreats from U.S. beef sourcing

By GFM Network News, Manitoba Co-operator Staff May 4, 2016

Canadian upscale-casual dining chain Earls Restaurants has pulled back from its recent public commitment to the “Certified Humane Beef” brand. Mo Jessa, president of Vancouver-based Earls, said Wednesday the company will instead begin to “work with local ranchers to build our supply of Alberta beef that meets our criteria” for animal care and treatment. The

Livestock, Local news

McDonald’s seeks Manitoba producers for pilot project

With the majority of contributions stemming from Alberta, McDonald’s Canada’s verified sustainable  beef pilot project is hoping for further participation from Manitoba’s cow-calf producers

By Jennifer Paige January 26, 2016

As McDonald’s Canada’s verified sustainable beef pilot project enters its final five months, organizers hope to engage more Manitoba producers in the verification process. “I would love to have more Manitoba producers involved because, as I tell everyone in Alberta, yes, McDonald’s may be sourcing Alberta beef, but most of it was born in Manitoba,”

Steve Easterbrook (centre), the head of the global fast-food giant, visiting Graeme Finn’s ranch near Crossfield in June.

Livestock, News

Mission accomplished: McDonald’s sustainable beef on track for 2016

The fast-food giant expects to have 300 beef operations verified  by spring — and then it will hand off the initiative to the beef sector

By Alexis Kienlen October 15, 2015

McDonald’s Canada will reach its goal of selling “verified sustainable” beef next year, says the company’s senior manager of sustainability. “We’re right on track as far as we know — it’s hard to know how many producers we’ll be able to get interested and get through, but we’ve got some pretty good numbers now,” said

A McDonald’s restaurant in Toronto. (McDonalds.ca)

Beef cattle, Livestock

Consumers want sustainable beef, but defining that may be murky

By GFM Network News, Jade Markus October 13, 2015

CNS Canada –– McDonald’s plans on using sustainable beef by 2016, and intends on sourcing at least part of it from Canadian producers. The fast food giant’s latest step toward sustainability is to define what exactly that means. Defining sustainability is important, according to a beef brand officer, because in some cases it’s something consumers

Daily Network News

Disgruntled with Western pork, China wants to go back to black pigs

U.S. grains: Chicago grain prices fall amid profit-taking and dollar rebound

U.S. livestock: Cattle fall back as inventory hits 75-year low

Tag Archives sustainable beef

Public input sought on sustainable beef indicators

Going green all the way to the bank

CRSB verification turns to processors as framework consultations continue

New verified beef program makes a timely debut

‘Sustainable’ beef pilot a success — but the job isn’t done yet

Industry enthusiastic about McDonalds’ approach

Earls retreats from U.S. beef sourcing

McDonald’s seeks Manitoba producers for pilot project

Mission accomplished: McDonald’s sustainable beef on track for 2016

Consumers want sustainable beef, but defining that may be murky

AgCanadaTV

AgCanadaTV: In case you missed it; your national ag news recap for Jan. 30, 2026

Cyber-Savvy Farmer

Latest Market News