Yaogeng Lei (left) holds the imPulse Una scanner to check for sheep pregnancy with the help of Alison Neale.

Artificial intelligence powers sheep pregnancy and parasite detection tool

New sonic AI technology could offer sheep producers an alternative to ultrasound that they could use themselves to check for pregnancy or detect parasites

New sonic technology with artificial intelligence could give Canada’s sheep farmers an ultrasound alternative that they could use themselves to check ewes for pregnancy or detect dangerous parasites in their livestock.








Mark Ferguson, founder and CEO of neXgen Agri in New Zealand, provides insights for a pathway to profit in the sheep sector through measurement and incremental change.

Data use is big to grow sheep farm profit

Embracing incremental change and increased measurement can increase sheep production profit, says expert

Measurement and data analysis in sheep production are critical tools for deciphering the per-pound production costs and increasing efficiency and profit.



Wool sector leans into nature-postive messaging

Wool sector leans into nature-positive messaging

Wool’s environmental footprint isn’t all about carbon, Australian company behind ad campaign says

The wool industry has been so focused on carbon that it missed opportunities to highlight the positive benefits of growing wool and raising sheep on the landscape and the intrinsic value of natural fibres.

TMRs offer benefits to sheep producers

TMRs offer benefits to sheep producers

Labour savings and lower feed costs, more flexibility with ingredients can be realized

Switching to TMR feeding is a major investment and a major change in mindset for many sheep farmers, but can pay financial and flock health dividends.