A new U.S. report calls for revamped pork genetics, new products and better marketing. The Canadian industry, which supplies the U.S. with a lot of live pigs, should consider what that means for their future direction.

A new U.S. report calls for revamped pork genetics, new products and better marketing; the Canadian industry should consider what that means for them and their future direction
Reduced demand a challenge for an industry facing U.S. tariffs and recovering from recent low revenue years
Threatened tariffs should spark reflection for Manitoba’s pork sector
Tariffs threats out of the U.S. are reviving some livestock market concerns and consumer conversations that last hit a fever pitch during COVID-19