Ad-ventures in beer promotion

Ad-ventures in beer promotion

Our History: August 1961

Acceptance of advertisements for alcoholic beverages was sometimes a controversial subject for delegates at meetings of Manitoba Pool Elevators, the Co-operator’s former owner. Some argued that it should not carry alcohol ads, but others pointed out that it would be hypocritical for a company to on one hand refuse beer ads while on the other

Co-op “Disker,” the new tillage tool

Co-op “Disker,” the new tillage tool

Our History: July 1947

While in Winnipeg, farmers were invited to visit the Canadian Co-operative Implements factory to watch the manufacture of this disker advertised in our July 1, 1947 issue. Some effects of the Second World War were still evident — the federal government had increased the annual sugar ration from seven to eight pounds per person per


Reston-area ranchers fight flooding

Reston-area ranchers fight flooding

Our History: July 2013

After 2005, 2010 and 2011, 2013 was another wet year in the southwest. The front page of our July 11 issue had a story reporting on the problems cattle producers near Reston were facing after a 12- to 15-inch downpour two weeks earlier. Some were being forced to find alternative pastures. The deluge flooded basements

Five years later, flood aid returns

Five years later, flood aid returns

Our History: July 2010

The wet year of 2005 decided to celebrate its fifth anniversary with a repeat in 2010, and the front page of our July 15 issue carried a story on how Ottawa and the provinces had announced a $30-per-acre payment to compensate for an estimated 12 million acres that went unseeded that year. The estimate was

Wheat that put bread into the mouths of millions

Wheat that put bread into the mouths of millions

Our History: July 1964

The front page of our July 9, 1964 issue featured a photo of R. Glenn Anderson, a wheat breeder at the “rust lab” at the Department of Agriculture Cereal Research Station in Winnipeg. The photo illustrated the height difference between normal-height wheat and semi-dwarf wheat that Anderson had begun developing in 1956. That month Anderson


Low cost financing… for the time

Low cost financing… for the time

Our History: July 1981

Some things have changed, others haven’t. In July 1981 you could “Say goodbye to high finance costs” with rates of 12 to 14 per cent, although those were much lower than the 24 per cent that Manitoba Pool was charging on unpaid farm supply accounts. But on the same page was a story quoting a


Tired of forking bales in the heat?

Tired of forking bales in the heat?

Our History: June 1963

Advertised in our June 13, 1963 issue, this McKee Grassland Harvester from McKee Harvesting Systems in Elm Creek offered one-man operation, saving the work of forking or slugging bales. We reported great concern about seeding progress following heavy rains over much of the province, especially east of Portage la Prairie and north of Highway 1


Pick up the phone, join the party

Pick up the phone, join the party

Our History: June 1951

You’ll have to explain this to the grandkids — this ad from our June 7, 1951 issue offered tips on party line etiquette, reminding rural subscribers with magneto telephones to ring off rather than using the push button when completing a call, as well as to replace the receiver gently so as not to disturb

New grain facility comes to Homewood

New grain facility comes to Homewood

Our History: June 1950

The elevator still stands, but without the Pool logo — this photo from the official opening of the expanded Manitoba Pool facility at Homewood appeared in our June 26, 1980 issue. It wasn’t likely to see a lot of business that year — much of the issue was devoted to coverage of a severe drought