Cattle in a pasture

Canada to be site of McDonald’s sustainable beef pilot

McDonald’s is working with CCA on ambitious project to make Canada the 
first country to supply it with sustainable beef

McDonald’s has chosen Canada over Australia and Europe for a pilot project in its ambitious quest to serve only “sustainable beef” in its massive global restaurant empire. The exact terms of the pilot — or even a definition of sustainable — have yet to be finalized, but the fast-food giant has the backing of the

McDonald’s to end sow stalls in 10 years

Reuters / McDonald’s said May 31 that by 2022 it will only buy pork from farmers and other sources that do not use gestation stalls for housing their pregnant sows. In the shorter term, the Oak Brook, Illinois-based fast-food giant said that it would work with producers and suppliers to develop traceability systems to prove that


Safeway going crate free

Reuters / Safeway Inc., the second-largest U.S. grocery chain, said May 8 it plans to stop using pork suppliers that cage pregnant sows as part of their production process, a practice animal rights groups have called inhumane. “We think there are more sustainable pork production methods,” said Safeway vice-president of public affairs Brian Dowling, referring

Super-size surveys show consumer landscape is changing

McDonald’s is an iconic brand which has transcended its all-American heritage to become the world’s most renowned fast-food brand leader. Yet to stay at the top, McDonald’s must change some of the same practices that got it there, says a senior company official. “As the face of Canada truly changes, so does its eating habits,”



The economics of animal welfare

Back in the early 1990s, when University of Manitoba animal scientist Laurie Connor first oversaw local research into hoop-housing systems for hogs, animal welfare wasn’t really even on the public radar. The key questions of the day were whether keeping pigs outdoors through a Prairie winter compromised production efficiency. Connor told a seminar last week


Industry’s Future Depends On Responsible Approach

New codes of practice, fresh thinking, economic opportunities and a high level of industry engagement are all driving a new generation of fast-evolving progress in farm animal care. Developments on each of these fronts took centre stage at the Livestock Care Conference, April 6-7 in Red Deer, hosted by Alberta Farm Animal Care (AFAC) and

Fast-Food Restaurants Target U.S. Kids, Study Shows

Fast-food restaurants are stepping up efforts to market unhealthy food products to children and toddlers, according to a study by Yale University. It said efforts by the industry to regulate itself have failed and urged government to declare children a protected group and stop marketing efforts that are fuelling child obesity. “What we found in


New Soybean Could Cut Into High-Stability Canola Oil Markets

“The story of canola is it has always been able to keep one step ahead of soybeans.” – David Dzisiak High-oleic canola oil, most of it from Canada, has dominated the growing North American demand for healthier, non-trans fat, deep-frying oils, but American soybeans are fighting back. Last month the United States Department of Agriculture

Burger King Pulling Slice From Double Cheeseburger

Burger King Corp. is taking a page from the playbook of McDonald’s Corp. and pulling a slice of cheese from its $1 double cheeseburger. Starting on April 26, the fast-food chain will sell a “BK Dollar Double” with two burgers and one slice of cheese, Burger King said Feb. 18. That’s six days after the