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McDonald’s has been highlighting the contributions of Canadian farmers with a new ad campaign in recent weeks.

McDonald’s to discuss sustainability

Farmers and foodies will have a chance to hear McDonald’s Canada’s approach to sustainability at a seminar Sept. 28

By Shannon VanRaes September 25, 2015

Do you want sustainability with that? Next week the National Centre for Livestock and the Environment is kicking off its annual seminar series at the University of Manitoba with Jeffrey Fitzpatrick-Stilwell, senior manager of sustainability for McDonald’s Canada. “This worked out perfectly, because we do like to bring in people from outside the faculty, people

A McDonald’s restaurant in Toronto. (McDonalds.ca)

Beef cattle, Livestock, Markets

McDonald’s to offer first-ever organic burger, in Germany

By GFM Network News, Lisa Baertlein September 25, 2015

Reuters — McDonald’s will offer its first-ever 100 per cent organic beef hamburger for a limited time in Germany, as a growing number of global diners demand food that is more natural and less processed. From Oct. 1 to Nov. 18 McDonald’s will offer “McB” burgers, made with organic beef sourced from organic farms in

Livestock

McDonald’s cage-free egg pledge pressures farmers

By GFM Network News, Rod Nickel, Tom Polansek September 22, 2015

Reuters — This month’s pledge by McDonald’s Corp. to phase out eggs laid by caged hens in its North American restaurants will increase competition for limited supplies of cage-free eggs. The ban, which follows similar moves by Burger King and food services company Sodexo, carries higher costs that may, at least initially, sting farmers. For

News, Poultry

McDonald’s to phase in cage-free eggs

The growing number of companies demanding cage-free eggs won’t ruffle the feathers of provincial producers

By Shannon VanRaes September 18, 2015

McDonald’s has become the latest fast-food giant to make a commitment to end the use of eggs produced by caged birds. The company announced last week it would transition to using 100 per cent free-run eggs in its restaurants over the next 10 years. McDonald’s purchases approximately 120 million eggs from Canadian farmers each year

Beef cattle, Hogs, Livestock

McDonald’s investor wants it to cut antibiotics in all meats

By GFM Network News, Lisa Baertlein September 18, 2015

Los Angeles | Reuters –– A McDonald’s Corp. shareholder group is renewing its call for the fast-food chain to stop buying any meat from animals raised with antibiotics vital to fighting human infections. The move from the Congregation of Benedictine Sisters of Boerne, Texas, comes amid growing concern from public health experts that the overuse

Beef cattle, Hogs, Livestock

Study alleges U.S. fast food still mostly raised on antibiotics

By GFM Network News, Lisa Baertlein September 16, 2015

Los Angeles | Reuters –– Most large U.S. fast-food chains still serve meat from farm animals that have been routinely fed antibiotics, consumer groups said in a new report, which concluded that many companies have not yet laid out plans to curb the practice. Subway, Starbucks, KFC and Domino’s Pizza were among the industry leaders

News

McDonald’s rolls out campaign thanking farmers

Eighty-five per cent of the food it serves three million Canadian customers per day comes from Canadian farmers

By Laura Rance-Unger September 15, 2015

McDonald’s Restaurants of Canada wants Canadian farmers to know they couldn’t do it without them. The company rolled out a month-long advertising campaign this week with commercials featuring empty containers for its most popular menu items with the slogan “not without Canadian farmers.” Television and online commercials link consumers to its Our Food Your Questions

Beef cattle

McDonald’s makes progress with sustainable beef pilot project

McDonald’s is looking for cattle producers throughout Canada to  participate in pilot project looking at the sustainable production

By Jennifer Paige June 22, 2015

McDonald’s Canada representatives may soon be visiting Manitoba cattle farms as the company moves forward with a pilot program designed to increase the amount of beef it sources from sustainable suppliers. “This verification program is open to anyone across Canada who wants to participate. We have had some interest from Manitoba already. One Manitoba producer

Crops, News

Potato industry looks to reduce harmful chemical compound

Stakeholders co-operate in new evaluation system focusing on reducing acrylamide that can accumulate during storage

By Julienne Isaacs May 5, 2015

Acrylamide reduction is a priority for a coalition of potato industry stakeholders, according to Steve Vernon, vice-president of quality and innovation for J.R. Simplot Company. Acrylamide is a potentially harmful chemical compound that is produced in potatoes cooked at high temperatures. Vernon told this year’s Manitoba Potato Production Days in Brandon that the coalition has

McDonald’s in March launched a new “Welcome to McDonald’s” ad campaign in Canada, featuring the chain’s Canadian food suppliers, staff and customers. (Dave Bedard photo)

Beef cattle, Livestock, Markets

McDonald’s reset to change structure, cut costs, boost franchises

By GFM Network News, Lisa Baertlein May 4, 2015

Reuters — McDonald’s Corp.’s new CEO said on Monday he would reorganize business units, sell restaurants to franchisees and cut costs in a bid to turn the fast-food chain into a “modern, progressive burger company.” The anticipated video announcement by CEO Steve Easterbrook left investors hungry for specific details on how the world’s biggest restaurant

Daily Network News

Canadian Cattle Association won’t back traceability changes

Farmers’ Almanac rescued from closure; fate of Canadian content unknown

Do More Ag to fund rural groups’ mental health workshops

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