Chickens on the farm

McDonald’s to phase in cage-free eggs

The growing number of companies demanding cage-free eggs won’t ruffle the feathers of provincial producers

McDonald’s has become the latest fast-food giant to make a commitment to end the use of eggs produced by caged birds. The company announced last week it would transition to using 100 per cent free-run eggs in its restaurants over the next 10 years. McDonald’s purchases approximately 120 million eggs from Canadian farmers each year

(Dave Bedard photo)

McDonald’s investor wants it to cut antibiotics in all meats

Los Angeles | Reuters –– A McDonald’s Corp. shareholder group is renewing its call for the fast-food chain to stop buying any meat from animals raised with antibiotics vital to fighting human infections. The move from the Congregation of Benedictine Sisters of Boerne, Texas, comes amid growing concern from public health experts that the overuse



McDonald’s rolls out campaign thanking farmers

McDonald’s rolls out campaign thanking farmers

Eighty-five per cent of the food it serves three million Canadian customers per day comes from Canadian farmers

McDonald’s Restaurants of Canada wants Canadian farmers to know they couldn’t do it without them. The company rolled out a month-long advertising campaign this week with commercials featuring empty containers for its most popular menu items with the slogan “not without Canadian farmers.” Television and online commercials link consumers to its Our Food Your Questions


cattle on a pasture

McDonald’s makes progress with sustainable beef pilot project

McDonald’s is looking for cattle producers throughout Canada to 
participate in pilot project looking at the sustainable production

McDonald’s Canada representatives may soon be visiting Manitoba cattle farms as the company moves forward with a pilot program designed to increase the amount of beef it sources from sustainable suppliers. “This verification program is open to anyone across Canada who wants to participate. We have had some interest from Manitoba already. One Manitoba producer

french fries

Potato industry looks to reduce harmful chemical compound

Stakeholders co-operate in new evaluation system focusing on reducing acrylamide that can accumulate during storage

Acrylamide reduction is a priority for a coalition of potato industry stakeholders, according to Steve Vernon, vice-president of quality and innovation for J.R. Simplot Company. Acrylamide is a potentially harmful chemical compound that is produced in potatoes cooked at high temperatures. Vernon told this year’s Manitoba Potato Production Days in Brandon that the coalition has


McDonald’s in March launched a new “Welcome to McDonald’s” ad campaign in Canada, featuring the chain’s Canadian food suppliers, staff and customers. (Dave Bedard photo)

McDonald’s reset to change structure, cut costs, boost franchises

Reuters — McDonald’s Corp.’s new CEO said on Monday he would reorganize business units, sell restaurants to franchisees and cut costs in a bid to turn the fast-food chain into a “modern, progressive burger company.” The anticipated video announcement by CEO Steve Easterbrook left investors hungry for specific details on how the world’s biggest restaurant