Proudly Canadian
Proudly Canadian
A $3-million jointly funded industry and government campaign supporting local food kicks off April 25
Manitobans can now clearly identify local food on store shelves with the launch of a new Buy Manitoba campaign at Canada Safeway stores in the province. The three-year local food promotion will see 33 stores decked out with sign-age and product identifiers encouraging shoppers to choose the more than 1,000 grocery products, including meat, freshMost of the local food grown by Theresa and Geoff Dyck is consumed in Winnipeg but they would love to sell to the cottage crowd
Geoff and Theresa Dyck drop tiny pepper plants into pressed earth squares with the ease of people who have done it before — many, many times before. “We always remind ourselves when we are tired or cranky and there are mosquitos… that we are not punching a clock,” says Theresa. “We are making our ownIncreasing awareness of food products produced and processed in Manitoba and making them easily identifiable to consumers on store shelves and on restaurant menus are objectives of new Buy Manitoba campaign
A new campaign launched in Manitoba this week will urge food shoppers to “taste, smile, repeat,” by discovering Manitoba-grown, -raised and -processed foods and buying them more often. Buy Manitoba is a multi-year awareness and promotion which was to be unveiled at a Canada Safeway in Winnipeg April 26. It will help consumers easily identifyFarmers pursuing direct-zmarketing ventures are paying attention to customer demand to not only buy something but learn something, says NADFMA president
The Canadian Prairies’ lack of people and long distance between places doesn’t mean there aren’t good opportunities for selling direct from your farm, said a speaker at Manitoba’s Direct Farm Marketing Conference March 10. “It’s about being really good at marketing and understanding your customer,” said Kerry Engel, president of the North American Direct Farm
